Chung, Jae Hyen


Prof. Jae Hyen Chung is an Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He earned his PhD in Econometrics and Statistics from the University of Chicago Booth School of Business and his Bachelor’s degree in Economics and Statistics from the University of California at Berkeley. His research interests include online consumer search, consideration set formation, and consumer learning.

Teaching Areas

Pricing Strategy
Marketing Analytics

Research Interests

Online Consumer Search
Consideration Set Formation
Consumer Learning

  • Publications & Working Papers
    • Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Estimation of Sequential Search Models,” Under Review.
    • Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Inferring Automobile Market Structure from Consumer Search,” Working Paper.
  • Awards & Honours
    • PhD Fellowship, University of Chicago Booth School of Business, 2013-2016
    • The Katherine Dusak Miller PhD Fellowship, University of Chicago Booth School of Business, 2016-2017
    • Eugene F. Fama PhD Fellowship, University of Chicago Booth School of Business, 2017-2018


Prof. Jing Wu is an Assistant Professor in the Department of Decision Sciences and Managerial Economics at the Chinese University of Hong Kong (CUHK) Business School. His main research fields are the operations-finance interface, economic networks, quantitative investment, and machine learning applications. Prior to joining CUHK, he served as an Assistant Professor in the Department of Management Sciences at College of Business, City University of Hong Kong (2016-2019). He also worked as a Quantitative Strategist at Deutsche Bank New York (2015-2016). He received his B.Engr in Electronic Engineering from Tsinghua and both his MBA and Ph.D. (major in operations, minor in economics & finance) from Chicago Booth.

Teaching Areas

Business Intelligence

Research Interests

Operations-Finance Interface
Economic Networks
Quantitative Investment
Machine Learning Applications

  • Grants
    • Start-up Fund awarded by The Chinese University of Hong Kong, 2019-2022
    • Start-up Fund awarded by City University of Hong Kong, 2016-2019
    • Sidney Davidson Doctoral Fellowship awarded by Chicago Booth, 2015-2016
    • John and Serena Liew Fellowship awarded by Chicago Booth, 2014-2015
    • Fama-Miller Center Grant for Research in Finance awarded by Chicago Booth, 2014-2015
    • Chicago Booth Doctoral Fellowship awarded by Chicago Booth, 2011-2015
  • Academic/Professional Services
    • Reviewer for Management Science, Manufacturing & Service Operations Management, Production and Operations Management, Journal of Operations Management, and Information Systems Research

Chan, David


Prof. David Chan has over 30 years’ extensive hotel experience with Peninsula, Regent, Marriott and Hyatt with several senior international assignments. He had been the General Manager of Grand Hyatt Guangzhou since 2009 and later the Area Vice President of Hyatt International, also overseeing Park Hyatt Guangzhou, Hyatt Regency Chongqing, Hyatt Regency Dongguan, Hyatt Regency Guiyang, Park Hyatt Sanya Sunny Bay, Grand Hyatt Sanya Haitang Bay, and the pre-opening of Andaz Sanya Sunny Bay.

Teaching Area and Research Interest

Hotel and Tourism Management

Cisternas Vera, Francisco


Prof. Francisco Cisternas is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received his PhD in Business Administration (Marketing) from Carnegie Mellon University, and a BS in Industrial Engineering and MS in Operation Management from the University of Chile. His research focus on modelling the interactions between the digital and physical channels using big data. His research applications include Financial, Sports and Retail Industries. Prof. Cisternas’ work was awarded two research grants from the PNC Centre for Financial Services and Innovations and was distinguished with the Dipankar and Sharmila Chakravarti fellowship for his contributions to research in Marketing.

Teaching Areas

Marketing Research
Marketing Analytics

Research Interests

Marketing Analytics
Mobile and Online Marketing
Multi-channel Management
Demand Optimisation

Hu, Mandy Mantian

Teaching Areas

Marketing Research
Internet Marketing

Research Interests

Empirical Modelling
Word of Mouth
Consumer Search and Learning
Social Network
TMT, Auto and FinTech industries

  • Grants
    • “Consumer Behaviour Within a Network: Modelling Network Formation and the Effects of Network Structure”, awarded by Research Grants Council with HK$540,000, 2016-2019
    • “Consumer Buying and Referral of Social Coupons: Modelling Consumer Sequential Choices under Uncertainty and Assurance Contract “, awarded by Research Grants Council with HK$523,992, 2014-2016 (Principal Investigator)
  • Awards & Honours
    • Society for Marketing Advances Best Doctoral Dissertation Proposal Award, and Sharon Beatty Best Service Proposal Award, 2011
    • AMA-Sheth Doctoral Consortium Fellow, TCU, 2010
    • Doctoral Fellowship in Marketing, NYU, 2007-2012
    • Graduate Academic Scholarship, Tufts University, 2003-2005
    • University Scholarships for Superior Academic Performance, Fudan University, 1999-2003

Jia, Jamie Jianmin


Prof. Jianmin Jia (Jamie) is an Adjunct Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School and the presidential chair professor at CUHK-Shenzhen. He was a Professor and Chairman in Department of Marketing at CUHK, Chang Jiang Chair Professor appointed by the Ministry of Education, China, and Dean of School of Economics and Management, Southwest Jiaotong University, China. Prof. Jia received his PhD from the McCombs School of Business at the University of Texas at Austin in 1995. He was a visiting scholar at Carnegie Mellon University and Duke University for three years. Prof. Jia was the prize winner of the 1994 Decision Analysis Student Paper Competition sponsored by the Decision Analysis Society of INFORMS (US), and his dissertation about “Measures of risk and risk-value theory” received Honorable Mention Award from the University of Texas at Austin. Prof. Jia serves as a member of the National MBA Education Supervisory Committee of China, and a member of the Expert Consultation Committee of the Management Sciences Department of the Natural Science Foundation of China. His research and teaching interests include big data marketing, social networks, consumer choice, and decision making. He was an Associate Editor of Operations Research, Academic Trustee of Marketing Science Institute (US), and Vice Chairman of the Academic Committee of China Marketing Association. Prof. Jia published in Management Science, Marketing Science, Psychological Science, Journal of Consumer Research, Operations Research and other leading international and Chinese journals.

Research Interests

Big Data Marketing
Social Networks
Decision Making
Perceptions of Risk

Lau, Kin-nam

Teaching Areas

Customer Relationship Management
Big Data Practicum

Research Interests

Marketing Research
Bank Marketing
Customer Relationship Management
AI and Big Data applications in Marketing

  • Grants
    • “A Data Mining and Sales Forecast Project for CRC Retail Stores (香港華潤堂零售數據分析及動態預測研究)”, awarded by Resource Link Network Limited, 2006
    • “Data Mining Project for Credit Card Center of CITIC Industrial Bank (China) (中信實業銀行信用咭中心數據研究)”, awarded by CITIC Industrial Bank (China), 2005-2006
    • “Survey on Retirement Planning in Hong Kong”, awarded by CITIC Ka Wah Bank Limited, 2003
    • “Consultancy on the Development of a Super CRM System”, awarded by Standard Chartered Bank, 2002

Tse, Alan Ching-biu

Teaching Areas

Marketing Research
Quantitative Marketing
Internet Marketing

Research Interests

Chinese Wisdom and Marketing
Complexity Systems in Marketing
Big Data Analytics

Hui, Chui-hong


Dr. Chui-hong Hui joined the Department of Management of The Chinese University of Hong Kong (CUHK) in 2011 and he is now an Adjunct Associate Professor.

He was the business practitioner in IT industry for around 30 years including 15 years in Oracle. He had been working in various IT job roles including programmer, systems analyst, presales manager, consulting manager and finally the business executive in IT training for customers, partners and employees with working exposure across Asia Pacific region including Japan, Korea, India, Greater China, Southeast Asia and Australia.

He witnessed the IT revolution from mainframe to mini-computer, personal computer, client-server & finally internet computing and ebusiness. Now his passion is to develop his lifelong career in teaching in order to contribute back to community. He is teaching Introduction to Business, Principles of Management and Business Policy and Strategy in CUHK.

Teaching Areas

Strategic Management
Technology and Innovation Management

Research Interests

Technology and Innovation

Zhang, Michael Xiaoquan


Prof. Michael Zhang is a Professor of Decision Sciences and Managerial Economics at The Chinese University of Hong Kong. He holds a PhD in Management from MIT Sloan School of Management, an MSc in Management, a BE in Computer Science and a BA in English from Tsinghua University. Before joining the academia, he worked as an analyst for an investment bank, and as an international marketing manager for a high-tech company. He holds a US patent, and cofounded several companies in Social Networking, FinTech, and LegalTech.

Prof. Zhang’s research interests are on issues related to creation, dissemination and processing of information in business and management contexts. His works study pricing of information goods, online advertising, innovation and incentives, and the use of artificial intelligence in financial markets. His research has appeared in American Economic Review, Management Science, Journal of Marketing, MIS Quarterly, Information Systems Research, Journal of MIS, Decision Support Systems, and Journal of Interactive Marketing. He has also been actively involved in professional services, including serving as a Senior Editor for Information Systems Research, an Associate Editor for Management Science, a Guest Associate Editor for MIS Quarterly.

Prof. Zhang offered advice to the following organisations: Hong Kong Cyberport, Jingdong Finance, Alibaba Group’s Lakeside (Hu Pan) University, Huawei, China Mobile, China Merchants Securities,, and Radica Systems. He serves as an independent director for NASDAQ-listed e-commerce company Secoo (symbol: SECO)

Teaching Areas

PhD seminar in Economics of IS Research
Entrepreneurial Financing
Strategic Value of Information Technology

Research Interests

Business Analytics
Digital Finance
Online advertising
Economics of Artificial Intelligence

  • Publications & Working Papers


    Working Papers

    • H. Hong, Dapeng Xu, Qiang Ye, and X. Zhang, “The Grass is Always Greener on the Other Side? Tourist Bias in Online Restaurant Ratings.”
    • Xiaoyang Li, Yang Shi, Maggie Hu, and X. Zhang, “Are All Heuristics Created Equal? Evidence from P2P Investments.”
    • H. Chi, S. Piramuthu, W. Zhou, and X. Zhang,”Self-Cannibalization of Durable Goods with Sharing: A Producer Perspective.”
    • A. Liu, X. Xu, X. Zhang, and X. Zhao, “Social Media and Financial Information Asymmetry: How Information Aggregation on Wikipedia Reduces Insider Trading Profitability.”
    • K. Kim, J. Park, Y. Pan, K. Zhang, and X. Zhang, “Risk Disclosure in Crowdfunding.”
    • Y. Liu, L. Zhang, and X. Zhang, “Statistical Inference with Ambiguity.”
    • X. Chen, A. Wang, and X. Zhang, “All Online Friends Are Not Created Equal: Discovering Influence Structure in Online Social Networks.”
    • A. Wang, X. Zhang, and  K. Tam, “Role Identity Salience and User Participation in Online Communities.”
    • K. Novoselov, C.C. Hsieh, and X. Zhang, “Do Questions Convey Valuable Information? An Empirical Investigation of Conference Calls.”
    • W. Shen, B. Peng, X. Zhang, H. Liu, R. Qian, Y. Hong, Z. Guo, Z. Ding, P. Lu and P. Tang, “Reinforcement Mechanism Design.”
    • P. Tang, Z. Wang, and X. Zhang, “Optimal Commitments in Auctions with Incomplete Information.”
    • T. Lu, A. Wang, M. Yuan, and X. Zhang, “Distribution Polarization Effect in Consumer Choice.”
    • L. Zhang and X. Zhang, “Homo Economicus and Market with Imperfections.”
    • L. Zhang, G. Lai, B. Yu, and X. Zhang, ” Longevity Risk, Optimal Retirement, Consumption Choice, and Risky Investment Decision.”
    • D. Hu, X. Li, and X. Zhang, “The Impacts of Geographic Dispersion on OSS Project Success: Face to Face vs. Virtual Collaboration.”
    • X. Zhang, Henry Qian, Alex Wang, and Monic Sun, “Perilous Randomized Experiments in Social Networks.”
    • W. Wu, X. Zhang, and R. Zheng, “Crowd Governance: The Monitoring Role of Wikipedia in the Financial Market.”
    • N. Jia, S. Xu, and X. Zhang, “How Investors are Influenced by Social Media: A Large-Scale Field Experiment.”
    • W. Wu, W. Shi, X. Zhang, and R. Zheng, “Firm Performance and Information Dissemination: Evidence from Twitter.”
    • W. Wu, H. Xu, X. Zhang, and R. Zheng, “On the Inefficiency of Sponsored Search Auctions.”
    • T. Zhang and X. Zhang, “Corporate Campaign Contributions and Political Favoritism.”
    • E. Brynjolfsson and X. Zhang, “Producer Innovation Incentives and Revenue Distribution of Bundled Products.”
  • Awards and Honours


    • Service Award, Information Systems Research, 2016
    • Paper of the Year, MIS Quarterly, 2014
    • Associate Editor of the Year, Information Systems Research, 2015
    • Finalist, Franklin Prize of Teaching Excellence, HKUST, 2013
    • First Runner-up, Franklin Prize of Teaching Excellence, HKUST,  2012
    • Franklin Prize of Teaching Excellence, HKUST, 2009
    • Best Paper Nominee, ICIS, 2009
    • Best Paper Award, Journal of Interactive Marketing, 2009
    • 4th Annual PSU-SAP Doctoral Award, 2004

    Keynote Speaker

    • Taiwan CIO Value Institute, 2019
    • Microsoft-Tsinghua AI Summit, 2019
    • 20th ZEW Summer Workshop for Young Economists: Digitized Economy and Novel Research Methods, 2018
    • UBS Asia Pacific Quant Conference, 2017
    • Global Artificial Intelligence and Robotics Summit, 2017
    • The 14th International Symposium on Financial System Engineering and Risk Management, 2016
    • International Conference on E-Commerce, 2012

    Other Honours

    • NET Institute Summer Research Support, 2012
    • Weilun Fellow, College of Fellows of HKUST, 2010-2017
    • NET Institute Summer Research Support, 2007
    • SAS Fellowship on Consumer Sentiments and Market Value, 2006
  • Academic/Professional Services

    Managing Editor

    • SSRN ISN Journal: eBusiness & eCommerce.

    Senior Editor

    • Information Systems Research (ISR), 2017-Present
    • Information Systems Research (ISR) Special Issue on FinTech, 2018

    Associate/Area Editor

    • Information Systems Research (ISR), 2011-2016
    • Management Science, 2016-Present
    • Electronic Commerce Research and Applications (ECRA), 2011-2014
    • Production and Operations Management (POM), 2011-2014
    • Guest AE for Management Information Systems Quarterly (MISQ)
    • International Conference on Information Systems (ICIS), 2008-2011, 2013

    Conference Co-Chair

    • 15th Symposium of Statistical Challenges in E-Commerce Research (SCECR), 2019
    • China Summer Workshop on Information Management (CSWIM), 2011

    Track Co-Chair

    • Pacific Asia Conference on Information Systems (PACIS), 2010, 2017
    • International Conference on Information Systems (ICIS), 2012, 2014, 2016

    Programme Committee Member

    • China Summer Workshop on Information Management (CSWIM), 2007-2010, 2012-2016
    • ACM Conference on Electronic Commerce (ACM EC), 2008
    • International Conference on E-Commerce (ICEC), 2008-2016


    • Management Science, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Interactive Marketing, NSF, Operations Research, Production and Operations Management, European Journal of Operational Research, Journal of Institutional Economics, The Economic Journal, Electronic Markets, International Conference on Information Systems,International Conference on E-Commerce, Pacific Asia Conference on Information Systems, Americas Conference on Information Systems, ACM Ecommerce Conference

    University Services

    • CUHK:
      • Associate Dean of Innovation and Impact (2018-Present)
      • Business School Executive Committee (2018-Present)
      • Department Executive Committee (2017-Present)
      • Department Academic Personnel Committee (2017-Present)
    • HKUST:
      • Search Committee for Design Thinking & Entrepreneurship Cluster Hiring (2016-2017)
      • Department Head Search Committee (2016-2017)
      • School Appointment and Substantiation Committee (2015-2017)
      • Department Merit Salary Review Committee (2014-2017)
      • Post-Graduate IS Program Coordinator (2010-2015)
      • Member of IS Post-Graduate Program Committee (2010-Present)
      • Chair of IS Faculty Search and Appointment Committee (2015-Present)
      • Member of IS Faculty Search and Appointment Committee (2009-2015)
      • Coach for APEX Case Competition (2009, 2010, 2011)
      • Judge for University 1-Million Dollar Competition
      • Delegate for the Hong Kong PhD Fellowship Scheme Outreach Group
      • Committee Member of the Joint Minor Program of Entrepreneurship
      • Data Science Faulty Task Force; Task Force on Entrepreneurship Education
      • Ad Hoc Committee of HKUST Business School Advisory Council
      • Public Talk to American Chamber of Commerce on Social Media Marketing
      • Public Talk to Potential Applicants to HKUST Business School UG Program


    • Institute for Operations Research and the Management (INFORMS)
    • Association for Information Systems (AIS)
    • American Economic Association (AEA)
    • American Finance Association (AFA)
    • Association for the Advancement of Artificial Intelligence (AAAI)
    • INFORMS Society for Marketing Science (ISMS)


    • Hong Kong Cyberport Entrepreneurship Centre
    • China Merchants Securities Co., Ltd.
    • Hupan University (Startup Bootcamp of Alibaba Corp)
    • Huawei
    • Radica Systems
    • China Mobile


    • Schwarzman Scholars Selection Committee, 2016-Present
    • Institute for Operations Research and the Management (INFORMS) Technology, Innovation Management and Entrepreneurship Section 2017 Best Paper Award Competition
    • HKUST 1-Million Dollar Entrepreneurship Competition, 2015-2017

    Independent Director

    • NASDAQ-listed company Secoo Limited, 2017-Present