Entrepreneur Corner: Character Marketing Trends & How It Works

Through character marketing, Flying Milk Tea, a platform for Chinese creators to express their creativity through writing and artwork, has amassed over 20,000 active users and 7m pageviews in less than a year of its operations. Since its establishment, they have worked on projects for various companies from Japan, Taiwan and Hong Kong for their character marketing needs.

As a graduate team from CUHK PI Centre, Flying Milk Tea has won the Champion of the Vice Chancellor’s Challenge Cup 2020, as well as the 2nd runner up at the CUHK Entrepreneurship Competition 2020.

How can new businesses attract customers rapidly? What is character marketing? How did Flying Milk Tea achieve so much in just one year? Join us and learn more!

About the Speaker

Keith Chan is a graduate from CUHK in 2019 and currently the Chief Executive Officer of Flying Milk Tea, a graduate team of CUHK PI Centre. Supported by Cyberport Accelerator Support Programme, his team has been admitted to Taiwan accelerator programme iiiNNO and have already set up a branch office in Taiwan.

About Flying Milk Tea

Flying Milk Tea is a Chinese online platform that integrates creative work submission, social media, and online store. It is the first website in the whole world with the “Adversarial Neural Cryptography” to protect creators’ copyrights. It has attracted a vast user database of teenagers from Hong Kong, Taiwan, Malaysia and Singapore, and strives to develop new markets for creators, as well as providing a nurturing environment for creators to express their creativity through writing and artwork.