As a startup, one of the best marketing tools you can use to promote your products and services is the Internet. Want to learn how to make the best use of this powerful tool to market your business? We got you covered – PI Centre’s upcoming webinar series will walk you through the basics of market research, and introduce to you a practical tool that can help. Don’t miss out!
Session 1: Importance of Marketing Research for Startups
Date: 30 Jun 2021 (Wed)
Session 2: Introduction to Market Research Methodology
Date: 14 July 2021 (Wed)
Session 3: Overview to Web Analytics
Date: 28 July 2021 (Wed)
About the Speaker
Ms. Sarah Ng is skilled in marketing research and is a digital analytics professional with more than 10 years of in-house digital analytics experiences in major multi-national companies in Yahoo!, eBay, PCCW and HSBC and qualitative and quantitative research experiences from research agencies including Nielsen and Harris Interactive. She is also a seasoned analyst that can offer support ranging from web analysis, digital marketing, researches to business consultancy. Her expertise includes business consulting and digital marketing with experience across a wide range of industries covering Internal portal, e-Commerce, Media, Education and Banking. She has experience starting up own online stores with a clear understanding on what SME or start up owners’ need.