Chan, Andrew Chi-fai(陳志輝)

BBA (CUHK); MBA (Berkeley); PhD (CUHK)

Emeritus Professor


Department of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558


Prof. Andrew Chi-fai Chan is an Emeritus Professor at The Chinese University of Hong Kong (CUHK)’s Department of Marketing. Prof. Chan excels in teaching and was awarded the Vice-Chancellor’s Exemplary Teaching Award in 2001 and 2009. He was the Head of Shaw College (2010-2020) and the Director of the Executive MBA Programme (2002-2020) at CUHK.

Prof. Chan has been active in participating in public service. From 1999 to 2005, he was Chairman of the Hong Kong Consumer Council while from 2004 to 2010, he was Chairman of the Hong Kong Deposit Protection Board; he was also a Member of the Electoral Affairs Commission (2005-2012) and Chairman of Chinese Medicine Council (2011-2017). Currently, he is Chairman of Cantonese Opera Advisory Committee. In addition, he is a Member of Social Enterprise Advisory Committee, Cantonese Opera Development Fund Advisory Committee, and Task Force for Review on Enhancement of Lump Sum Grant Subvention System. Besides, he is the Adviser of the Quality Tourism Services Association (QTSA). In recognition of his distinguished public and community service, he was appointed as a Justice of the Peace in 2005 by the Hong Kong SAR Government and was awarded the Silver Bauhinia Star in 2007.

Teaching Areas

Strategic Marketing

Research Interests

Strategic Marketing
Business Negotiation
China Marketing

  • Grants
    • “Provision of Consultancy Services: A Study on Hong Kong Enterprises’ Views on Growth, their Strategies & Readiness”, awarded by IBM, 2004-2005