Chen, Kevin Hongfan
Chen, Kevin Hongfan 陳泓帆
BS (Georgia Institute of Technology); MBA, PhD (Chicago Booth)
Assistant Professor
Contact
Department of Decisions, Operations and Technology
Room 936, 9/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, New Territories, Hong Kong
+852 3943 7902
Biography
Hongfan (Kevin) Chen is an Assistant Professor of the Department of Decisions, Operations and Technology at the Chinese University of Hong Kong (CUHK) Business School. He received his PhD and MBA degrees in Operations Management from the University of Chicago Booth School of Business. Prior to Chicago Booth, he studied Industrial Engineering and Applied Mathematics at Georgie Institute of Technology. Before joining CUHK, he also had some professional experience in companies including Airbnb, Amazon, Cox Enterprises, Interface, Hewlett Packard and ABB. Professor Chen’s research primarily focuses on revenue management, platform marketplaces, and optimisation under uncertainty.
Research Interests
Revenue Management
Platform Economy
Optimisation under Uncertainty
Publications & Working Papers
- Hongfan Chen and Hai Wang (2026), “When A Platform Competes with Third-Party Sellers in Networked Markets: A Revenue Management Perspective”, Manufacturing & Service Operations Management
- Yixin Zhu*, Hongfan Chen and Sean X. Zhou (2026), “Supply Disruption in Multi-Tier Supply Chains: Competition and Network Configuration,” Production of Operations Management.
- Featured in CUHK China Business Knowledge
- Yixin Zhu*, Hongfan Chen, Sean X. Zhou, and Renyu P. Zhang (2026), “Optimal Growth in Two-Sided Marketplaces with Heterogeneous Agents,” Production of Operations Management, 35(4), 1267–1284.
- Preliminary version selected for MSOM TIE SIG 2024
- Featured in CUHK China Business Knowledge
- John R. Birge, Hongfan Chen and N.Bora Keskin (2025), “Markdown Policies for Demand Learning with Forward-Looking Customers,” Operations Research, 73(5), 2550–2566.
- Featured in Chicago Booth Review
- John R. Birge, Hongfan Chen, N.Bora Keskin, and Amy R. Ward (2024), “To Interfere or Not To Interfere: Information Revelation and Price-Setting Incentives in a Multiagent Learning Environment,” Operations Research, 72(6), 2391-2412.
- Featured in Chicago Booth Review
- Featured in CUHK China Business Knowledge
- Featured in UNSW BusinessThink
- Hongfan Chen, Andy X. Sun, and Haoxiang Yang (2023), “Robust Optimization with Continuous Decision-Dependent Uncertainty with Applications in Demand Response Portfolio Management,” SIAM Journal on Optimization, 33(3), 2406-2434.
- John R. Birge, Hongfan Chen, Ozan Candogan, and Daniela Saban (2021), “Optimal Commissions and Subscriptions in Networked Markets,” Manufacturing & Service Operations Management, 23(3), 569–588.
- Preliminary version selected for the 19th ACM Conference on Economics and Computation (EC ’18)
- Qinzhen* Li, Yifan Feng and Hongfan Chen (Working), “Learning to Rank under Strategic Corruption: a Nonatomic Approach”.
- Preliminary version selected for MSOM Service SIG 2023
- Preliminary version selected for the 25th ACM Conference on Economics and Computation (EC ’24)
- Jian Cao*, Hongfan Chen, Yongjian Guo, and Junfei Huang (Working), “Optimal Pricing for Queueing Systems with Loss-Averse Customers”.
- Hongfan Chen, Yinuo Li*, Hao Ren, and Hai Wang (Working), “Escaping the Familiarity Trap: a Field Experiment on Off-Peak Exploration in On-Demand Delivery”.
- Fernando Bernstein, Hongfan Chen, and N.Bora Keskin (Working), “Bayes-Optimal Analysis of Interference Bias in a Two-Sided Platform”.
- Shu Zhang*, Hongfan Chen, Renyu (Philip) Zhang, and Zhou Zhou (Submitted), “Slide or Feed: Recommendation Layout, Monetization, and Data-Driven Learning”.
(*Student co-authors)
Grants
- “General Research Fund (GRF) Research Grant PI”, General Research Fund (GRF) Research Grant awarded by Hong Kong Research Grants Council with HK$521,601, 2023-2024 (PI)
- “General Research Fund (GRF) Research Grant PI”, General Research Fund (GRF) Research Grant awarded by Hong Kong Research Grants Council with HK$388,345, 2024-2025 (PI)
- “Early Career Scheme (ECS) Research Grant (PI)”, Early Career Scheme (ECS) Research Grant awarded by Hong Kong Research Grants Council with HK$372,497, 2025-2026 (PI)
- “General Research Fund (GRF) Research Grant PI”, General Research Fund (GRF) Research Grant awarded by Hong Kong Research Grants Council with HK$503,000, 2026-2027 (PI)
University of Texas at Dallas (UTD) Top 100 Business School Research Rankings in 2024-2025