Cheung, Gentiana(張貝)

BSc (ISU, US); MA (SDSU-US); EdD (Bristol)

Professional Consultant
Director, BBA in Hospitality and Real Estate Programme


School of Hotel and Tourism Management

Room 716, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 1754


Dr. Gentiana Cheung joined the School of Hotel and Tourism Management (SHTM) at The Chinese University of Hong Kong in 2013. With her wealth of hospitality industry background (Regent, Peninsula, Mira, Harbour Plaza) and being a certified trainer in MBTI, FIRO-B, DISC and Big Five, Gentiana is currently the Programme Director of the BBA in Hospitality and Real Estate Programme who overlooks various functions:

  • Hospitality and Real Estate programme
  • Curriculum and assessment
  • Admission (JUPAS, Non-JUPAS local, international students)
  • Career services (internship & graduate placement)
  • Alumni relation
  • Industry relation

With her interests in educational technology, she plays an active role in developing and incorporating new technological elements to the SHTM curriculum. Besides developing new courses for the HRE programme, Gentiana constantly conduct grooming and social etiquette workshop, dining etiquette workshop and team building activities for students, teachers and company executives. Gentiana teaches mostly the hospitality courses.

Teaching Areas

Management of Hospitality and Real Estate Business
Food and Beverage Management
Management of Lodging Facilities
HRE Design Thinking
Wine Culture and Appreciation
Managing Wine in Hospitality Industry
Training and Development for Service Business