Cheung, Gentiana（張貝）

Biography

Dr Gentiana Cheung has been a member of the School of Hotel and Tourism Management (SHTM) at the Chinese University of Hong Kong since 2013. She brings extensive experience in the hospitality industry, including roles at Regent, Peninsula, Mira, and Harbour Plaza, to her position.

Dr Cheung currently serves as the Programme Director for the BBA in Hospitality and Real Estate Programme. In this role, she oversees various functions:

• Management of the BBA in Hospitality and Real Estate programme
• Curriculum development, assessment & accreditation
• Admissions (JUPAS, Non-JUPAS local, and international students)
• Career services (internships and graduate placements)
• Alumni relations
• Industry partnerships and networking
• High school outreach activities
• Two restaurants operated by SHTM

Dr Cheung’s interest in educational technology is a driving force behind her work. She actively incorporates innovative technological elements into the SHTM curriculum, demonstrating her commitment to student development. In addition to developing new courses for the HRE programme, she regularly conducts workshops on grooming and social etiquette, dining etiquette, and team-building activities for students, faculty, and corporate executives. Her teaching primarily focuses on hospitality courses.

Teaching Areas

Management of Hospitality and Real Estate Business
Food and Beverage Management
Management of Lodging Facilities
HRE Design Thinking
Managing Wine in the Hospitality Industry
Beverage Management
Training and Development for Service Businesses
Talent Analytics
Event Planning and Management