Chung, Jae Hyen
BA (UC Berkeley); PhD (UChicago)
Assistant Professor
Contact Room 1105, 11/FCheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 7766
jaehyenchung@cuhk.edu.hk
Links
Biography
Prof. Jae Hyen Chung is an Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He earned his PhD in Econometrics and Statistics from the University of Chicago Booth School of Business and his Bachelor’s degree in Economics and Statistics from the University of California at Berkeley. His research interests include online consumer search, consideration set formation, and consumer learning.
Teaching Areas
Pricing Strategy
Marketing Analytics
Research Interests
Online Consumer Search
Consideration Set Formation
Consumer Learning
- Publications & Working Papers
- Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Estimation of Sequential Search Models,” Under Review.
- Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Inferring Automobile Market Structure from Consumer Search,” Working Paper.
- Awards & Honours
- PhD Fellowship, University of Chicago Booth School of Business, 2013-2016
- The Katherine Dusak Miller PhD Fellowship, University of Chicago Booth School of Business, 2016-2017
- Eugene F. Fama PhD Fellowship, University of Chicago Booth School of Business, 2017-2018