Dai, Xianchi(戴先熾)

BS (Tianjin U); MSc (Shanghai Jiao Tong U); PhD (INSEAD France)

Associate Professor

Contact

Department of Marketing

Room 1108, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8613

xianchi@baf.cuhk.edu.hk

Biography

Professor Xianchi Dai is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received his PhD in Management (Marketing concentration) from INSEAD. Professor Dai’s research interests are in judgement and decision making, motivation and self-control, intertemporal choices, etc. His research has been published in business and psychology journals including Journal of Marketing Research, Journal of Consumer Research, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology. He won numerous awards for his research, including European Association for Decision Making Biennial Best PhD Paper Award (De finetti Award), AMA Summer Conference Best Track Paper Award, INFORMS Decision Analysis Society Best PhD Paper finalist, and CUHK Young Researcher Award. Professor Dai teaches course for PhD, EMBA, MBA, and MSc programmes.

Teaching Areas

Behavioural Decision Making
Business Negotiation
Marketing Management

Research Interests

Judgment and Decision Making
Motivation and Self Control
Intertemporal Choices
Happiness and Subjective Well-being

  • Grants
    • “The Impact of Resource Scarcity on Consumer Behavior: A Dual-Goal Perspective”, National Natural Science Foundation of China Grant No. 72172136, 2022-2025
    • “Decision Making on An Empty Stomach: How Need States Affect Consumer Preferences in Inter-temporal Choices and Decisions Under Risk”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “Motivational and Affective Processes in Preference Construction”, General Research Fund awarded by Research Grants Council, 2013-2014
    • “Preference Construction from Non-Consumption”, General Research Fund awarded by Research Grants Council, 2010-2013
  • Awards & Honours
    • Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2022-2023
    • Young Researcher Award, The Chinese University of Hong Kong, 2015
    • Best Paper Award, Advertising, Promotion, and Marketing Communications Track, American Marketing Association Summer Educators’ Conference, 2015
    • Winner, de Finetti Award (Biennial), European Association for Decision Making (EADM), 2007
    • Honorable Mention, INFORMS Decision Analysis Society Student Paper Award, 2007
    • Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2016-2017, 2017-2018, 2018-2019, 2019-2020
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-2013