Dai, Xianchi

BS (Tianjin U); MSc (Shanghai Jiao Tong U); PhD (INSEAD France)

Associate Professor
Coordinator, MPhil and PhD in Marketing Programme

Contact

Department of Marketing

Room 1111, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8613

xianchi@baf.cuhk.edu.hk

Teaching Areas

Behavioural Decision Making
Behavioural Economics
Marketing in China
Marketing Management

Research Interests

Judgment and Decision Making
Motivation and Self Control
Intertemporal Choices
Happiness and Subjective Well-being

  • Grants
    • “Decision Making on An Empty Stomach: How Need States Affect Consumer Preferences in Inter-temporal Choices and Decisions Under Risk”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “Motivational and Affective Processes in Preference Construction”, General Research Fund awarded by Research Grants Council, 2013-2014
    • “Preference Construction from Non-Consumption”, General Research Fund awarded by Research Grants Council, 2010-2013
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2015
    • Best Paper Award, Advertising, Promotion, and Marketing Communications Track, American Marketing Association Summer Educators’ Conference, 2015
    • Winner, de Finetti Award (Biennial), European Association for Decision Making (EADM), 2007
    • Honorable Mention, INFORMS Decision Analysis Society Student Paper Award, 2007