Fong, Alex(方志偉)

PhD, DBA (CityU); MSc (NYU/HKUST); MTech (HKUST); BSocSc (HKU)

Adjunct Associate Professor


Department of Management

Room 830, 8/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7898


Dr. Fong is a scholar-practitioner. He is a believer in life-long learning. He has continued to pursue scholastic research and teaching activities alongside his career pursuits.

As a practitioner, Dr. Fong has worked in many different senior managerial capacities in both private and public sectors. As an entrepreneur, he is a Director of GRE Manufacturing Limited and GRE Alpha Electronics Limited, two privately owned electronics manufacturing companies. As an intrapreneur, he was the former CEO of the Hong Kong General Chamber of Commerce and the former Directorate Officer of the Hong Kong government. As a practitioner in corporate governance, he is an independent non-executive director of Hutchison Port Holdings Limited, Hong Kong Electric Investment Limited and Tom Group International Limited.

As a scholar, Dr. Fong’s scholastic journey covers both empirical science and humanistic studies. In his DBA research, he developed a 2P3C Model to understand the sustainability of corporate human capital competitiveness. In his PhD research, he created a set of tools comprising differentiators, integrators, and connectors to help us understand the patterns of self–others interaction experience among stakeholders in enterprises. They can be deployed by CEOs to support oneness as an enterprise governance approach focusing on responsible leadership, enterprise well-being, and enterprise sustainability.

Having worked, studied, and lived in multiple places like New York City, Tokyo, London, Cambridge, Oxford, Beijing, Shanghai, Ho Chi Minh City, Hong Kong and Singapore, he looks forward to tapping into his broad intellectual, sectoral and geographic experience to create an encounter of a different kind as he pursues his teaching and research activities at CUHK Business School.

Dr. Fong is also a coach and a counsellor.

Teaching Areas

Global Management
Economic Transformation of China
Management of Public Finance
Human Resource Management
Project Management
Business Consultancy
Strategic engagement

Research Interests

Enterprise Governance
Enterprise Well-being
Enterprise Sustainability
Business Strategy
Organizational Behavior
Human Resource Competitiveness
Strategic Engagement

  • Publications & Working Papers

    Conference papers

    • “Oneness in Business,” (2023) Presented at Philosophy of Management 15th Annual Meeting EM Normandie Business School, Oxford
    • “Global Leadership under oneness: Connecting the Parts and the Wholes through Consciousness,” (2021) Presented at the International Conference on Consciousness-Based Leadership and Management, Ohio, USA
    • “Oneness And Responsible Leadership,” (2019) Presented at Academy of Management (AOM) Specialized Conference on Responsible Leadership in Rising Economies, Bled, Slovenia
    • “The Oneness of Social Entrepreneurship,” (2018) Presented at International Conference on Entrepreneurship and Family Business Mumbai, India

    Book Chapters

    • “Global Leadership Under Oneness: Connecting Conscious Parts to Conscientious Wholes,” (2023) Book chapter with Duysal Askun in the Springer Handbook of Global Leadership and Followership
    • “Responsible Leadership Under Oneness: Conscious Parts and Conscientious Wholes,” (2022) Book chapter with Duysal Askun in the Routledge Research Companion to Business with a Conscience: A Research Companion
  • Academic/Professional Services
    • Chief Strategist, Hong Kong Philosophical Practitioners Association
    • Past President, Hong Kong Association in Atlanta
    • Past advisor, Institute of Active Ageing, The Hong Kong Polytechnic University
    • Past senior advisor, China International Chamber of Commerce, China Council for the Promotion of International Trade, Guangzhou Council, Guangzhou Chamber of Commerce
    • Past advisor, Nantong City Government, China
    • Past advisor, Wuxi Business Association
    • Past member, SFC Dual Filing Advisory Group, Securities Future Commission
    • Past member. Business Facilitation Committee, Hong Kong SAR Government
    • Past secretary, Hong Kong Port and Maritime Board
    • Past secretary, Hong Kong Logistics Development Council