Ho, Irene Kin-yan(何建欣)

BBA, MBA (Adelaide); DBA (Newcastle); PhD (Durham)

Associate Director, MSc In Sustainable Global Business Programme


Department of Management

Room 844, 8/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7827



Dr Irene Ho is a Lecturer in the Department of Management, and Associate Director, MSc in Sustainable Global Business programme. Dr Ho received her PhD degree from Durham University, United Kingdom. Her research interests are cognitive appraisal, emotions, psychology, and neuroscience.

Before joining CUHK, Dr Ho has taken different roles in academic and financial institutions. In academia, she was an Assistant Professor focusing on the research in consumer psychology. She was a Dissertation Supervisor for UG and PG (taught programme) students. She founded a Neuroscience and Business Laboratory (Equipment grant: $450,000) and served as a Director of the MBA programme.

She was a Chartered Marketer and a member of Neuromarketing Science and Business Association. Her experience at HSBC and Fidelity Investments Management equipped her with practical knowledge and skills.

Teaching Areas

Principles of Management
Organisational Behaviour
Human Resources Management

Research Interests

Cognitive Appraisal
Emotions and Psychology

  • Publications & Working Papers

    Manuscripts under Review/Revision:

    • Y. Ho and K.Y. Ho, “Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style?,” Asia Pacific Journal of Marketing and Logistics, under revision.
    • K.Y. Ho and P.Y. Lam, “New World’s Sustainable Business Model Innovation: Reverse Formula or Poison?” Harvard Business Publishing, case and teaching notes are under review.

    Selected Publications:

    • K.Y. Ho, Y. Ho, L. Mac, and S. Xiao (2023), “Whose Fault Is It? Negative Consumer Experience With AI-enabled Technology,” 45th ISMS Marketing Science Conference, Miami, June 8-10.
    • K.Y. Ho (2020), “The Effect of Brand Recovery Communications on Embarrassed Consumers’ Cognitive Appraisal and Post-purchase Behavior,” 22nd International Conference on Cognitive Neuroscience of Emotion, Amsterdam, August 6-7.
    • L.M. Cunha, I. Ho, J. Alves, C. Rocha, D. Rocha, P. Braga, R.C. Lima, and A.P. Moura (2020), “A Cross-cultural Study on Port Wine Perceptions, Liking and Emotions: Insights from the Portuguese and Chinese Cultures,” Poster presentation at 9th European Conference on Sensory and Consumer Research, Rotterdam, December 13-16.
    • K.Y. Ho (2018), “The Relationship of Self-Brand Connection and Self-Conscious Emotion in a Brand Failure Context,” International Journal of Management and Business, 9(1), 89-100.
    • K.Y. Ho (2018), “The Role of Brand Relationship Quality and Social Presence in Brand-elicited Negative Emotion,” Canadian International Journal of Social Science and Education, 15(6), 126-135.
  • Grants
    • “The influence of perceived similarity between consumers and review sources on consumer responses”, General Research Grant awarded by University of Macau Research Grant Council with MOP$101,588, 2020–2021 (Co-investigator)
  • Academic/Professional Services
    • Reviewer, Asia Pacific Journal of Marketing and Logistics, 2023–Present
    • Session Moderator of “Integrating Social Impact into Core Business Strategies: Opportunities for Future Social Innovators”, RETHINK HK, 2023