Hong, Ying-yi

BSocSc (CUHK); MA, MPhil, PhD (Columbia)

Choh-Ming Li Professor of Marketing
Principal Investigator of Culture Lab

Contact

Department of Marketing

Room 1122, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7769

yyhong@baf.cuhk.edu.hk

Biography

A globally-renowned expert on culture and cognition, multicultural identity and intergroup relations, Prof. Ying-yi Hong is no stranger to multiculturalism, having grown up in colonial-era Hong Kong, where she absorbed both Chinese and Western influences. Prof. Hong received her PhD from Columbia University and previously taught at the Hong Kong University of Science and Technology, University of Illinois at Urbana-Champaign, and Nanyang Technological University in Singapore. Her research reflects her global experiences. The editor of over ten books, including The Oxford Handbook of Multicultural Identity, which won the 2015 Ursula Gielen Global Psychology Book Award, Prof. Hong has published over 120 journal articles and book chapters and her work has been cited widely in the fields of psychology, business and education. She has received several awards for her pioneering work, including the Otto Klineberg Intercultural and International Relations Award in 2001, International Society for Self and Identity Outstanding Early Career Award in 2004, and Nanyang Award for Research Excellence in 2013. Prof. Hong was elected Global Expert of 千人计划, and Fellow of the Association for Psychological Science (APS) and the Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University.

Teaching Areas

Global Marketing Management
Design and Innovation Management
Advanced Cultural Psychology for Business Research
Advanced Social Psychology for Business Research

Research Interests

Culture and Cognition
Identity
Intergroup Relations
Behavioural Decision Making
Cultural Neuroscience

  • Grants
    • “Culture, diversity, and financial market bubbles: How does global vs. local processing impact investment decision making?”, General Research Fund awarded by Hong Kong Research Grant Council with HK$996,596, 2016-2019 (Principal Investigator)
    • “Dynamics of Creativity and Entrepreneurship: The Role of Identity and Passion”, awarded by Academic Research Fund (AcRF) Tier 1 of the Ministry of Education, Singapore, 2015-2017
    • “Gene and Culture: Genetic Influences on Individual’s Multicultural Experience and Epigenetic Changes”, awarded by Academic Research Fund (AcRF) Tier 1 of the Ministry of Education, Singapore, 2013-2016
    • “Discovering the Cognitive and Neurological Basis of Cultural Competence”, Academic Research Fund (AcRF) Tier 2 of the Ministry of Education, Singapore, 2012-2015
  • Awards & Honours
    • Fellow, Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University, 2018
    • Nanyang Award of Research Excellence, Nanyang Technological University, 2013
    • Global Expert, 千人计划, People’s Republic of China, 2012
    • Fellow, Association of Psychological Science (APS), 2005
    • Outstanding Early Career Award, International Society for Self and Identity, 2003
    • Otto Klineberg Intercultural and International Relations Award, Society for the Psychological Study of Social Issues, 2001
  • Academic/Professional Services
    • Coordinator of China Studies (University Research Strategy), CUHK
    • Associate Director of Hong Kong Institute of Asia-Pacific Studies, CUHK
    • Co-convenor of Global China Research Programme, CUHK