Hui, Michael King-man

BBA (CUHK); CAAE (Aix-Marseille); PhD (London)

Choh-Ming Li Professor of Marketing

Contact

Department of Marketing

Room 1108, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8565

kmhui@cuhk.edu.hk

Teaching Area

Service Marketing
Consumer Behaviour

Research Interest

Service Marketing
Consumer Behaviour
Cross-cultural Marketing

  • Grants
    • “Discretion Empowerment, Psychological Empowerment and Relational Empowerment: How to Empower Service Workers across Cultures? (自決賦權, 心理賦權, 關係賦權: 如何在差異文化背景下賦權予服務員工)”, Earmarked Grants awarded by Research Grants Council, 2006-2008
    • “Service Relationship and Consumer Reaction to Service Failure: A Cross-Cultural Study (服務關係與消費者對強差人意服務的反應︰一個跨文化的研究)”, Earmarked Grants awarded by Research Grants Council, 2005-2007
    • “The Impact of Empowerment on Employee and Customer Satisfaction: A Comparison between Service Organisations in PRC, Hong Kong and North America (權力下放對員工和顧客滿意度的影響—比較在中國內地,香港特別行政區和北美州的服務機構)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
    • “Professionalism and Service Quality in Hospitality and Tourism (專業化與酒店及旅遊服務質素的關係)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
    • “Service Quality and the Congruency of Employee Perceptions and Customer Perceptions (員工與顧客對服務質素知覺的異同)”, Earmarked Grants awarded by Research Grants Council, 2000-2003