Jia, Jamie Jianmin

BS (Southwest Jiaotong); MS (Shanghai Jiao Tong); PhD (Texas at Austin)

Adjunct Professor


Department of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558



Prof. Jianmin Jia (Jamie) is an Adjunct Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School and the presidential chair professor at CUHK-Shenzhen. He was a Professor and Chairman in Department of Marketing at CUHK, Chang Jiang Chair Professor appointed by the Ministry of Education, China, and Dean of School of Economics and Management, Southwest Jiaotong University, China. Prof. Jia received his PhD from the McCombs School of Business at the University of Texas at Austin in 1995. He was a visiting scholar at Carnegie Mellon University and Duke University for three years. Prof. Jia was the prize winner of the 1994 Decision Analysis Student Paper Competition sponsored by the Decision Analysis Society of INFORMS (US), and his dissertation about “Measures of risk and risk-value theory” received Honorable Mention Award from the University of Texas at Austin. Prof. Jia serves as a member of the National MBA Education Supervisory Committee of China, and a member of the Expert Consultation Committee of the Management Sciences Department of the Natural Science Foundation of China. His research and teaching interests include big data marketing, social networks, consumer choice, and decision making. He was an Associate Editor of Operations Research, Academic Trustee of Marketing Science Institute (US), and Vice Chairman of the Academic Committee of China Marketing Association. Prof. Jia published in Management Science, Marketing Science, Psychological Science, Journal of Consumer Research, Operations Research and other leading international and Chinese journals.

Research Interests

Big Data Marketing
Social Networks
Decision Making
Perceptions of Risk