Jia, Jamie Jianmin

BS (Southwest Jiaotong); MS (Shanghai Jiao Tong); PhD (Texas at Austin)

Chairman, Department of Marketing
Director, Centre for Marketing Engineering


Department of Marketing

Room 1102/ 1110, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8564



Prof. Jianmin Jia (Jamie) is a Professor and the Chairman in Department of Marketing at The Chinese University of Hong Kong, Chang Jiang Chair Professor appointed by the Ministry of Education, China, and Honorary Dean of School of Economics and Management, Southwest Jiaotong University, China. Prof. Jia received his PhD from the McCombs School of Business at the University of Texas at Austin in 1995. He was a visiting scholar at Carnegie Mellon University and Duke University for three years. Prof. Jia was the prize winner of the 1994 Decision Analysis Student Paper Competition sponsored by the Decision Analysis Society of INFORMS (US), and his dissertation about “Measures of risk and risk-value theory” received Honorable Mention Award from the University of Texas at Austin. Prof. Jia serves as a member of the National MBA Education Supervisory Committee of China, and a member of the Expert Consultation Committee of the Management Sciences Department of the Natural Science Foundation of China. His research and teaching interests include big data marketing, social networks, consumer choice, and decision making. He was an Associate Editor of Operations Research, Academic Trustee of Marketing Science Institute (US), and Vice Chairman of the Academic Committee of China Marketing Association. Prof. Jia published in Management Science, Marketing Science, Psychological Science, Journal of Consumer Research, Operations Research and other leading international and Chinese journals.

Teaching Area

Big Data Marketing
Behavioural Decision Making

Research Interest

Big Data Marketing
Social Networks
Decision Making
Perceptions of Risk

  • Grants
    • “A Two-Stage Decision Model of Mobile Phone Choice: A Social Network and Service Perspective”, Earmarked Grants awarded by Research Grants Council, 2013-2016
    • “Service Innovation and Design in the Network Environment”, awarded by Major Program of National Science Foundation of China, 2011-2015
    • “A Model of Multidimensional Price Comparison based on Disappointment, Regret and Fairness”, Earmarked Grants awarded by Research Grants Council, 2008-2010
    • “The Effect of Uncertainty on Consumer Satisfaction and Service Quality Evaluation (不確定性對消費者滿意和服務質量評價的影響)”, Earmarked Grants awarded by Research Grants Council, 2006-2008
    • “A Data Mining and Sales Forecast Project for CRC Retail Stores (香港華潤堂零售數據分析及動態預測研究)”, awarded by Resource Link Network Ltd., 2006-2006
    • “Data Mining Project (Phase 2): Customs, Oriented Selling and Marketing”, awarded by PCCW Teleservices (Hong Kong) Limited, 2005-2006
    • “A Measure of Loss Aversion and Reference-Dependence Models of Consumer Choice”, Earmarked Grants awarded by Research Grants Council, 2003-2005
    • “Consumer Preference Uncertainty: Effect of Attribute Conflict in Judgement and Choice (消費者偏好之不確定性︰屬性沖突對評價和選擇的影響)”, Earmarked Grants awarded by Research Grants Council, 2000-2002
    • “Empirical Studies of Risk-Value Theory and Its Applications”, Earmarked Grants awarded by Research Grants Council, 1998-2000