Jung, Sungjin


Assistant Professor


Department of Marketing

Room 1132, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 5094



Prof. Sungjin Jung is an Assistant Professor of Marketing at The Chinese University of Hong Kong. He received his PhD in Marketing from INSEAD and BBA from Seoul National University. His research focuses on luxury and status consumption, signaling, and impression management.

Research Interests

Luxury and Status Consumption
Signaling and Impression Management

  • Publications & Working Papers
    • Jung, SungJin, Charlene Chen, and Andy Yap, “Expressing Passion for Luxury Enhances Perceived Authenticity,” Journal of Consumer Psychology. Forthcoming.
    • Jung, SungJin and David Dubois, “When and How Slow Motion Makes Products More Luxurious,” Journal of Marketing Research. Forthcoming.
    • Dubois, David, SungJin Jung, and Nailya Ordabayeva (2021), “The Psychology of Luxury Consumption,” Current Opinion in Psychology, 39, 82-87.