Jung, Sungjin
BBA (SNU); PhD (INSEAD)
Assistant Professor
Contact Room 1132, 11/FCheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 5094
sungjinjung@cuhk.edu.hk
Links
Biography
Professor Sungjin Jung is an Assistant Professor of Marketing at The Chinese University of Hong Kong. He received his PhD in Marketing from INSEAD and BBA from Seoul National University. His research focuses on luxury and status consumption, signaling, and impression management.
Research Interests
Luxury and Status Consumption
Signaling and Impression Management
Branding
- Publications & Working Papers
- Sungjin Jung, Charlene Chen, and Andy Yap (2023), “Expressing Passion for Luxury Enhances Perceived Authenticity,” Journal of Consumer Psychology, 34(1):101-109.
- Sungjin Jung and David Dubois (2023), “When and How Slow Motion Makes Products More Luxurious,” Journal of Marketing Research, 60(6):1177-1196.
- David Dubois, Sungjin Jung, and Nailya Ordabayeva (2021), “The Psychology of Luxury Consumption,” Current Opinion in Psychology, 39, 82-87.
- Grants
- “Unreachable Roofs: When and How High Home Prices Make Non-Homeowners Save Less and Spend More Lavishly”, awarded by RGC Early Career Scheme Grants, 2024-2025