Kang, Sanghoon (Hoonie)(姜尙勳)

BA, MS (Yonsei School of Business); PhD (Rutgers Business School)

Assistant Professor


Department of Management

Room 805, 8/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7780



Prof. Sanghoon Hoonie Kang joined The Chinese University of Hong Kong (CUHK) Business School as an Assistant Professor of Management in August 2021. He teaches courses entitled “Business Negotiations,” “Introduction to Management,” and “Global Experiential Learning.”

Prof. Kang’s research concentrates on three related topic areas: expertise, algorithms, and negotiations. Specifically, he examines how experts’ ego detrimentally impacts their judgments and explores their tendencies to become more overconfident when challenged – as part of bolstering their abilities to generate better predictions. He also investigates how people make decisions with algorithm-generated advice and psychological mechanisms behind the decisions. In his most recent working project, Prof. Kang examines how algorithm advice or feedback drive negotiators to become more ruthless in their behaviors and outcome.

Prof. Kang has published his research in several of the leading management, psychology, and negotiation journals, including the Academy of Management Journal, Journal of Applied Psychology, Group Decision and Negotiation, and Journal of Behavioral Addictions.

Prof. Kang received a BA in Economics from Yonsei University; a MS in Management from Yonsei School of Business; and a PhD in Management from Rutgers Business School.

Teaching Areas

Organisational Behaviour(Undergraduate Level)
Business Negotiations (Undergraduate & Master Level)

Research Interests

Overconfidence and Cognitive Biases

  • Grants
    • “Programmed for Overconfidence: Algorithms, Perceived Objectivity, and Overprecision,” Hong Kong ECS Research Grant Awarded with HK$739,040, 2022-2024 (Principal Investigator)
  • Awards & Honours
    • Graduate School Dissertation Fellowship, awarded by Rutgers Business School, 2019-2020
    • Fulbright Graduate Study Award, awarded by Bureau of Educational and Cultural Affairs of US Department of State, 2015-2020
    • Magna Cum Laude, Yonsei University, 2010
  • Academic/Professional Services
    • Reviewer, Academy of Management Journal, Journal of Experimental Social Psychology
    • Member, Academy of Management, 2014-Present