Lee, Kam-hon

BBA, MBA (CUHK); PhD (Northwestern)

Emeritus Professor of Marketing


School of Hotel and Tourism Management

Room 701, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8590



Prof. Kam-hon Lee is Emeritus Professor of Marketing at The Chinese University of Hong Kong (CUHK). He served as Assistant Lecturer (1969-1975), Lecturer (1975-1981), Senior Lecturer (1981-1986), Reader (1987-1992), Professor of Marketing (1992-2011), Research Professor of Marketing (2011-2012) and Emeritus Professor of Marketing (2011-present) at CUHK. He became an Honorary Fellow of CUHK in 2013.

His research areas include business negotiation, cross-cultural marketing, marketing ethics, social marketing and tourism marketing. He obtained his Bachelor of Commerce in 1967 and Master of Commerce in 1969 at CUHK and his Ph.D. in Marketing in 1975 at Northwestern University in Evanston, Illinois, USA. Professor Lee has published in Journal of Marketing, Journal of International Business Studies, Journal of International Marketing, Journal of Management, Journal of Business Ethics, Cornell HRA Quarterly and other refereed journals. He also serves on the editorial boards of various international and regional journals, including Cornell Hospitality Quarterly and Journal of Hospitality and Tourism Research.

Prof. Lee has taught in executive programmes or rendered consulting services to different institutions including the World Bank, Hang Seng Bank, Giordano, K-Wah, Ryoden, Coca-Cola (China), Procter & Gamble (Guangzhou), Du Pont Asia Pacific Ltd., Dentsu Advertising Agency and Chinese Arts & Crafts (H.K.). Beginning in 1999, Professor Lee has actively taught, organised executive education programmes and/or conducted research projects for different hospitality organisations, including Hong Kong Travel Industry Council, Kuoni Travel Hong Kong Ltd. and Hyatt International.

Prof. Lee has provided administrative leadership at different levels at CUHK. Major positions include MBA Director (1987-1993), Dean of Business Administration (1993-1999), Director, Centre for Hospitality and Real Estate Research (1999-2012), and Director, School of Hotel and Tourism Management (2001-2012). Prof. Lee has served at Hong Kong SAR Government as a member of the Tourism Strategy Group (2000-2008), a member of Advisory Committee on Travel Agents (2008-2010), an independent director of the Hong Kong Travel Industry Council (2006-2012), a member of the Aviation Development Advisory Committee (2011-2013), and at United Nations World Tourism Organization a member of the World Committee on Tourism Ethics (2012-2013). Prof. Lee has also assisted the Friends of Hong Kong Association, Ltd., to prepare a Report on Development of Tourism Industry, released in 2016. Prof. Lee is a founding member and a director of the Youth Development and Training Limited (2018-Present).

Teaching Areas

Business Negotiation
Strategic Marketing

Research Interests

Business Negotiation
Cross-Cultural Marketing
Marketing Ethics
Social Marketing
Tourism Marketing