Academic Staff Directory

Lee, Kam-hon 李金漢

BBA, MBA (CUHK); PhD (Northwestern)

Emeritus Professor of Marketing

Contact

School of Hotel and Tourism Management

Room 701, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

khlee@cuhk.edu.hk

+852 3943 8590

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Biography

Prof Kam-hon Lee is Emeritus Professor of Marketing at The Chinese University of Hong Kong (CUHK). He served as Assistant Lecturer (1969-1975), Lecturer (1975-1981), Senior Lecturer (1981-1986), Reader (1987-1992), Professor of Marketing (1992-2011), Research Professor of Marketing (2011-2012) and Emeritus Professor of Marketing (2011-Present) at CUHK. He became an Honorary Fellow of CUHK in 2013. Prof Lee was recognised as one of the 2020 Journal of Hospitality and Tourism Research Outstanding Reviewers and again as one of the 2025 Journal of Hospitality and Tourism Research Outstanding Reviewers.

His research areas include business negotiation, cross-cultural marketing, marketing ethics, social marketing and tourism marketing. He obtained his Bachelor of Commerce in 1967 and Master of Commerce in 1969 at CUHK and his PhD in Marketing in 1975 at Northwestern University in Evanston, Illinois, US. Prof Lee has published in Journal of Marketing, Journal of International Business Studies, Journal of International Marketing, Journal of Management, Journal of Business Ethics, Cornell HRA Quarterly and other refereed journals.

Prof Lee has taught in executive programmes or rendered consulting services to different institutions including the World Bank, Hang Seng Bank, Giordano, K-Wah, Ryoden, Coca-Cola (China), Procter & Gamble (Guangzhou), Du Pont Asia Pacific Ltd., Dentsu Advertising Agency, Hong Kong Travel Industry Council, Kuoni Travel Hong Kong Ltd. and Hyatt International.

Prof Lee has provided administrative leadership at different levels at CUHK. Major positions include MBA Director (1987-1993), Dean of Business Administration (1993-1999), Director, Centre for Hospitality and Real Estate Research (1999-2012), and Director, School of Hotel and Tourism Management (2001-2012).

Prof Lee has served at Hong Kong SAR Government as a member of the Tourism Strategy Group (2000-2008), a member of Advisory Committee on Travel Agents (2008-2010), an independent director of the Hong Kong Travel Industry Council (2006-2012), a member of the Aviation Development Advisory Committee (2011-2013), and at United Nations World Tourism Organization a member of the World Committee on Tourism Ethics (2012-2013). Prof Lee is a founding member and a director of the Youth Development and Training Limited (2018-Present).

Prof Lee is a Christian scholar. He has done research on faith and business. He has published three books in this area, including “Management for Christian Organizations 基督教機構行政管理” in 1979, “Audience Research for Christian Work尋根究底：基督敎機構受眾研究” in 1980, and “Christ and Business Culture” in 2012. Prof Lee spoke on Church Marketing: A Reflection of Christian Witness amidst COVID-19 in Hong Kong, in the electronic World Marketing Summit in November 2020.

Teaching Areas

Business Negotiation
Strategic Marketing

Research Interests

Business Negotiation
Cross-Cultural Marketing
Marketing Ethics
Social Marketing
Tourism Marketing

Publications & Working Papers

Kam-hon Lee (2021), “On Philip Kotler.” In Giving Back, Impact of Philip Kotler edited by Sadia Kibria, Canada: Kotler Impact, 111.
李金漢 (2021), “懷念李傑老師”，典型夙昔–前修緬思錄，陳煒舜編，台北：萬卷樓圖書股份有限公司，113-117。
Kam-hon Lee (2020), “Church Marketing: A Reflection of Christian Witness amidst COVID-19 in Hong Kong.” In Big Bang Marketing 2020 edited by Philip Kotler, Sadia Kibria and Enrico Foglia, Canada: Kotler Impact, 70-75.
Kam-hon Lee (2018), “Birth of a Christian Salesman: Reflection on Academic Faith Integration in an Asian Context.” In Christian Mind in the Emerging World, Faith Integration in Asian Contexts and Global Perspectives, edited by Peter Tze Ming Ng, Wing Tai Leung and Vaughan King Tong Mak, U.K.: Cambridge Scholars Publishing, 315-337.
Kam-hon Lee and Cass Shum (2016), “Cultural Aspects of Marketing.” In Marketing Theory, edited by Michael Baker and Michael Saren, 3rd ed., London: Sage, 180-196.
Kam-hon Lee, Dennis P. McCann, and MaryAnn Ching (2013), “Christian Witness in the Marketplace in Hong Kong,” Ching Feng, 12(1-2), 91-117.
Kam-hon Lee, Dennis P. McCann, and MaryAnn Ching (2012), Christ and Business Culture, Hong Kong: Centre for the Study of Religion and Chinese Society, Chung Chi College, The Chinese University of Hong Kong.
Kam-hon Lee (2008), “Shaping the Industry, Embracing Value Creation,” The Voice of TIC: A Quarterly Publication of the Travel Industry Council of Hong Kong, 3-10.
Ying Ho and Kam-hon Lee (2007), “China Marketing.” In Handbook of Research on Asian Business, edited by Henry Wai-chung Yeung, 1st ed., Cheltenham, UK: Edward Elgar, 182-207.
Kam-hon Lee, Guang Yang, and John L. Graham (2006), “Tension And Trust in International Business Negotiation: American Executives Negotiating with Chinese Executives,” Journal of International Business Studies, 37(5), 623-641.
Kin-nam Lau, Kam-hon Lee, and Ying Ho (2005), “Text Mining for the Hotel Industry,” Cornell Hotel and Restaurant Administration Quarterly, 46(3), 344-362.
Kam-hon Lee, Gong-ming Qian, Julie Hung-hsua Yu, and Ying Ho (2005), “Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States,” Journal of International Marketing, 13(1), Spring, 1-35.
Kin-nam Lau, Kam-hon Lee, Ying Ho, and Howard Pong-Yuen Lam (2004), “Mining the web for business intelligence: Homepage analysis in the internet era,” Journal of Database Marketing, 12(1), 32-54.
Kam-hon Lee, Dennis P. McCann, and MaryAnn Ching (2003), “Christ and Business Culture: A Study of Christian Executives in Hong Kong,” Journal of Business Ethics, 43, 103-110.
Richard P. Bagozzi, Kam-hon Lee, and M. Frances Van Loo (2001), “Decisions to Donate Bone Marrow: The Role of Attitudes and Subjective Norms Across Cultures,” Psychology and Health, 16, 29-56.
Kin-nam Lau, Kam-hon Lee, and Howard Pong-yuen Lam (2001), “Web-site Marketing for the Tourism Industry: A Rejoinder,” Cornell Hotel and Restaurant Administration Quarterly, 42(6), 66-67.
Kin-nam Lau, Kam-hon Lee, Howard Pong-yuen Lam, and Ying Ho (2001), “Web-site Marketing for the Travel-and-Tourism Industry,” Cornell Hotel and Restaurant Administration Quarterly, 42(6), 55-62.