Lee, Kenneth Justin

BSc (Western Ontario); MBA (Ottawa); DBA (South Australia)

Lecturer

Contact

Department of Marketing

Room 1131, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8693

kennethlee@baf.cuhk.edu.hk

Teaching Area

Marketing Management
Consumer Behaviour
Strategic Brand Management
Retail Management
Strategic Marketing Management

Research Interest

Brand Management
Tourism Marketing
Services Marketing
New Product Development