Lee, Kenneth Justin(李家正)

BSc (Western Ontario); MBA (Ottawa); DBA (South Australia)



Department of Marketing

Room 1131, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8693



Dr. Kenneth Justin Lee has a strong passion in marketing and finance. He holds a bachelor degree in actuarial science from the University of Western Ontario (Western University), a Master of Business Administration in Marketing from the University of Ottawa in Canada and a doctorate degree from the University of South Australia. Kenneth is a member of the Society of Actuaries, Chartered Institute of Marketing and Chartered Management Institute in UK.

Prior to joining The Chinese University of Hong Kong (CUHK) Business School, Kenneth has over 20 years of experience in financial marketing, training services consulting, and hands-on workshop trainings for various financial institutions such as HSBC, AIG, AXA, and has continued to successfully progress through a series of diverse management assignments with increasing responsibilities and leadership accountabilities. His recent research interests include consumer behaviour, behavioural finance and strategic marketing.

Teaching Areas

Marketing Management
Consumer Behaviour
Strategic Brand Management
Retail Management
Strategic Marketing Management

Research Interests

Brand Management
Tourism Marketing
Services Marketing
New Product Development