Lee, Seung Yoon
BS in Industrial Systems Engineering, MS in Information Systems (KAIST); MA in Marketing, MPhil in Marketing, PhD in Marketing (Yale)
Assistant Professor
Contact Room 1109, 11/FCheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 1652
seungyoonlee@cuhk.edu.hk
Biography
Professor Seung Yoon Lee is an Assistant Professor of Marketing at the Chinese University of Hong Kong (CUHK) Business School. Her research interests include virtual environment design, multimodal interaction, and digital marketing. Methodologically, she uses structural modeling, machine learning, and field experimentation.
Prior to joining CUHK, Professor Lee received a PhD in Quantitative Marketing from Yale University and a BS and MS from KAIST.
Teaching Areas
Pricing Analytics
Research Interests
Virtual Environments
Multimodal Interaction
Digital Marketing
- Publications & Working Papers
Publication
- Seung Yoon Lee, Yoonseock Son, and Wonseok Oh (2021), “Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment” Journal of Management Information Systems.
Working Papers
- Seung Yoon Lee, K. Sudhir, and Kosuke Uetake, “Time–Money Choices in Virtual Environments: A Structural Approach to Player Monetization.”
- K. Sudhir, Seung Yoon Lee, and Subroto Roy, “Lookalike Targeting on Others’ Journeys: Brand Versus Performance Marketing.”
- Awards and Honours
- ISMS Doctoral Dissertation Award, Finalist, 2024
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2023
- ISMS Doctoral Consortium Fellow, 2021
- The Grand Prix Award, URP, KAIST, 2014
- Industrial Systems Engineering Frontier Award, KAIST, 2014