Leung, Rosette(梁幸兒)

BSocSc (CUHK); MSc (LSE); EdD (UoB)

Co-Director, Global Business Studies Programme
Associate Director, Integrated BBA Programme


Department of Marketing

Room 1136, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 9614



Dr. Rosette Leung is a Lecturer in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches a variety of courses including Marketing Management, Global Marketing Management, Buyer Behaviour, and Integrated Marketing Communication. Her research interests span a wide variety of areas from social media marketing to internet-based relationship. She received her doctorate degree from the University of Bristol and a master’s degree from the London School of Economics and Political Science in the United Kingdom. Prior to joining CUHK, Dr. Leung has gained over ten years of teaching experience in the higher education sector. She has also obtained rich industry experience as a digital marketing strategist and journalist.

Teaching Areas

Marketing Management
Integrated Marketing Communication
Buyer Behaviour

Research Interests

Integrated Marketing Communication
Digital Marketing

Professional Membership

Hong Kong Journalist Association (HKJA)
American Marketing Association (AMA)