Li, Hongfei（李鴻飛）

Biography

Professor Hongfei Li is an Assistant Professor in the Department of Decisions, Operations and Technology (DOT) at The Chinese University of Hong Kong (CUHK) Business School. Before joining CUHK, he received his PhD from the School of Business at the University of Connecticut and his BS and MS from Renmin University of China in Beijing. His current research focuses on three main streams:

• Business Analytics in Emerging Online Platforms: Delving into the intricate dynamics of online communities and digital marketplaces, Professor Li explores how data analytics can enhance user engagement and business strategies in these evolving spaces.
• Applications of Artificial Intelligence and Machine Learning: With a focus on how AI and machine learning algorithms transform business operations and decision-making, his research offers insights into the practical integration of these technologies in various business contexts.
• Statistical Methodology: Professor Li applies rigorous statistical methods to analyze complex datasets, providing robust solutions to contemporary challenges in information systems and technology management.

In the classroom, Professor Li has extensive teaching experience in the MIS domain such as Business Information Systems, Computer-based Information Systems, Econometric Theory and Application, Advanced MIS Research Seminar, and Database and Big Data Management. He is interested in teaching technical courses related to mathematics, statistics, econometrics, and computer language in business application.

Teaching Areas

Management Information Systems
Econometrics
Database Management
Business Statistics

• Publications

  Publication

  • Hongfei Li, R. Shankar, and J. Stallaert (2020), “Invested or Indebted: Ex-ante and Ex-post Reciprocity in Online Knowledge Sharing Communities,” ACM Transactions on Management Information Systems. 11(1), 1-26.
  • Hongfei Li, Jing Peng, Xinxin Li, Jan Stallaert. (2023). When More Can Be Less: The Effect of Add-on Insurance on the Consumption of Professional Services. Information Systems Research. 34(1), 363-382.
  • Ningning Cheng, Hongfei Li, Youngsok Bang. (2023). P4P Programs and Hospital HIT Adoption. Decision Support Systems. 164, 113868.
  • Ramesh Shankar, Lei Wang, Kunter Gunasti, Hongfei Li. (2023). Nonverbal Peer Feedback and User Contribution in Online Forums: Experimental Evidence of the Role of Attribution and Emotions. Forthcoming at Journal of the Association for Information Systems.
  • Hongfei Li, Jing Peng, Gang Wang, Xue Bai. The Impact of Process- Versus Outcome-Oriented Reviews on the Sales of Healthcare Services. Forthcoming at Information Systems Research.

• Awards & Honours
  • 2019-2020 Department Outstanding Scholar Awardees, School of Business, University of Connecticut, 2020
  • ICIS 2019 Doctoral Consortium Member, 2019
  • PhD Program-wide Outstanding PhD Scholar Award, School of Business, University of Connecticut, 2018 & 2019

• Academic/Professional Services

  Academic/Professional Services

  • Referee for Journals
    Information Systems Research, MIS Quarterly, Production and Operations Management, INFORMS Journal on Data Science, Journal of Management Information Systems, Decision Support Systems, Information & Management
  • Conference Program Committee/Referee for Conference/Associate Editor
    Workshop on Information Technologies and Systems (WITS) 2018
    International Conference on Information Systems (ICIS) 2018-2023
    Conference on Information Systems and Technology (CIST) 2019-2023
    Pacific Asia Conference on Information Systems (PACIS), 2021-2024