Li, Hongfei(李鴻飛)

BS, MS (Renmin); PhD (UConn)

Assistant Professor


Department of Decisions, Operations and Technology

Room 913, 9/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 9679


Professor Hongfei Li is an Assistant Professor in the Department of Decisions, Operations and Technology (DOT) at The Chinese University of Hong Kong (CUHK) Business School. Before joining CUHK, he received his PhD from the School of Business at the University of Connecticut and his BS and MS from Renmin University of China in Beijing. His current research focuses on three main streams:

  • Business Analytics in Emerging Online Platforms: Delving into the intricate dynamics of online communities and digital marketplaces, Professor Li explores how data analytics can enhance user engagement and business strategies in these evolving spaces.
  • Applications of Artificial Intelligence and Machine Learning: With a focus on how AI and machine learning algorithms transform business operations and decision-making, his research offers insights into the practical integration of these technologies in various business contexts.
  • Statistical Methodology: Professor Li applies rigorous statistical methods to analyze complex datasets, providing robust solutions to contemporary challenges in information systems and technology management.

In the classroom, Professor Li has extensive teaching experience in the MIS domain such as Business Information Systems, Computer-based Information Systems, Econometric Theory and Application, Advanced MIS Research Seminar, and Database and Big Data Management. He is interested in teaching technical courses related to mathematics, statistics, econometrics, and computer language in business application.

Teaching Areas

Management Information Systems
Database Management
Business Statistics

  • Awards & Honours
    • 2019-2020 Department Outstanding Scholar Awardees, School of Business, University of Connecticut, 2020
    • ICIS 2019 Doctoral Consortium Member, 2019
    • PhD Program-wide Outstanding PhD Scholar Award, School of Business, University of Connecticut, 2018 & 2019
  • Academic/Professional Services

    Academic/Professional Services

    • Referee for Journals
      Information Systems Research, MIS Quarterly, Production and Operations Management, INFORMS Journal on Data Science, Journal of Management Information Systems, Decision Support Systems, Information & Management
    • Conference Program Committee/Referee for Conference/Associate Editor
      Workshop on Information Technologies and Systems (WITS) 2018
      International Conference on Information Systems (ICIS) 2018-2023
      Conference on Information Systems and Technology (CIST) 2019-2023
      Pacific Asia Conference on Information Systems (PACIS), 2021-2024