Liao, Chenxi(廖晨曦)

BS (USTC); PhD (UT Dallas)

Associate Professor

Contact

Department of Marketing

Room 1111, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7806

chenxiliao@cuhk.edu.hk

Biography

Professor Chenxi Liao is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK). Prior to joining CUHK, she obtained her PhD degree in Marketing from University of Texas at Dallas, and her BS degree in Mathematics and Applied Mathematics from University of Science and Technology of China. She is interested in pricing, competitive strategy, channel coordination, opinion leader marketing, and digital marketing. Her research work has been published in Journal of Marketing Research and Marketing Science.

Teaching Area

Big Data Strategy

Research Interests

Pricing
Retailing
Competitive Strategy
Consumer Uncertainty
Channel Coordination
Service Management
Digital Marketing

  • Awards & Honours
    • National Natural Science Foundation of China’s Young Scientists Fund, 2022