Liao, Chenxi(廖晨曦)

BS (USTC); PhD (UT Dallas)

Assistant Professor


Department of Marketing

Room 1111, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7806


Professor Chenxi Liao is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK). Prior to joining CUHK, she obtained her PhD degree in Marketing from University of Texas at Dallas, and her BS degree in Mathematics and Applied Mathematics from University of Science and Technology of China. She is interested in pricing, competitive strategy, channel coordination, opinion leader marketing, and digital marketing. Her research work has been published in Journal of Marketing Research and Marketing Science.

Teaching Area

Big Data Strategy

Research Interests

Pricing, Retailing, Competitive Strategy, Consumer Uncertainty, Channel Coordination, Service Management, Digital Marketing