Poon, Stephen Kwok-ho

Biography

Dr. Stephen Poon is a Professional Consultant in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He is both an experienced business practitioner as well as an enthusiastic university teacher. His teaching approach is to integrate his academic knowledge and practical experience with students’ creativity to tackle dynamic marketing issues and then explore new business opportunities.

Teaching Areas

Marketing in China
Global Marketing
Electronic Marketing
Advertising and Promotion

Research Interests

Value Creation in Brand Communities
Contemporary Marketing Issues in China