Shen, Luxi

BS (Fudan); MBA, PhD (Chicago Booth)

Assistant Professor

Contact

Department of Marketing

Room 1132, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 9552

luxi.shen@cuhk.edu.hk

Biography

Prof. Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behaviour. Her recent research focuses on the general topic of uncertainty. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Prof. Shen’s work has been published in top academic journals, including Journal of Consumer Research, Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Teaching Areas

Marketing Management
Strategic Marketing
Managerial Decision Making and Negotiation

Research Interests

Judgement and Decision Making
Consumer Behaviour
Uncertainty, Risk and Luck
Pricing Strategy and Incentive Design

  • Grants
    • “The Continuity Hypothesis: How and Why Uncertain Incentives Matter Differently In-Prospect and In-Process”, General Research Fund awarded by Research Grants Council, 2017-2020
    • “The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behaviour”, Early Career Scheme awarded by Research Grants Council, 2015-2018
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • Dean’s Nomination of University Education Award, The Chinese University of Hong Kong, 2016
    • Hillel Einhorn New Investigator Award Runner-Up, Society for Judgment and Decision Making, 2015