Wan, Lisa C.

BBA, MPhil, PhD (CUHK)

Assistant Professor
Director, Centre for Hospitality and Real Estate Research

Contact

School of Hotel and Tourism Management

Room 714, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8624

lisawan@baf.cuhk.edu.hk

Biography

Prof. Lisa C. Wan is an Assistant Professor of School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School and the Director for the Centre for Hospitality and Real Estate Research. Prof. Wan received her PhD degree in Marketing from CUHK. She was a recipient of the Postgraduate Research Output Award 2008 presented by CUHK.

Prof. Wan’s research interests include services marketing and service failure, cross-cultural consumer behaviour, consumer decision making, and online consumer behaviour. Her works has appeared in the top-tier Marketing and Hospitality journals: Journal of Consumer Research, Journal of International Marketing, Annals of Tourism Research, International Journal of Hospitality Management, Journal of Hospitality and Tourism Management, and Journal of Business Research etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Journal of Business Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Management.

Prof. Wan teaching interests include Strategic Brand Management, Theory Construction for the Hospitality Industries, and Services Marketing. She was a recipient of the Faculty Teaching Award 2012 to 2016 presented by CUHK Business School. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.

Teaching Area

Strategic Brand Management
Theory Construction for the Hospitality Industries
Seminar in Research Issues in Hospitality, Tourism and Real Estate

Research Interest

Services Marketing and Service Failure
Cross-cultural Consumer Behaviour
Consumer Decision Making
Online Consumer Behaviour

  • Grants
    • “When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?”, awarded by Research Grants Council (RGC) of Hong Kong, 2015-2018
    • “The Influence of Incidental Similarity on Consumers’ Causal Attributions and Reactions to Observable Service Failures Across Cultures”, awarded by Research Grants Council (RGC) of Hong Kong, 2014-2017
    • “Consumer Reactions to Attractive Service Providers: Approach or Avoid?”, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016
  • Awards & Honours
    • Faculty Teaching Excellent Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2013-14
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-13
    • Best Paper Award for Consumer Behaviour and Marketing Track 2013, Academy of International Business Southeast Asia Regional Conference