Wan, Lisa Chun-ying

• S. Li, X. (S.) Liu, Z. Guo, and L. C. Wan (2026), “How group diversity shapes sustainable tourist behavior,” Tourism Management, 116, 105443.
• L. C. Wan, S. Dolnicar, C. H. C. Hsu, X. (Robert) Li, and H. W. C. Yeung (2026), “Bridging research and real-world impact in tourism research,” Annals of Tourism Research, 118, 104142.
• Y. Song, X. Liang, Y. Li, and L. C. Wan (2026), “Temporal effect in consumer coping with service failures,” Tourism Management, 114, 105371.
• X. Luo, D. Xu, L. C. Wan, and Y. Li (2025), “Cityscapes or Scenic Escapes? Exploring the Differential Impact of Urban Versus Nature Visuals in Tourism Marketing,” Journal of Travel Research, 0(0).
• Jia, G., Luo, X., and Wan, L. C. (2025), “How the elderly tackle age discrimination from human or AI servers,” Annals of Tourism Research, 113, 103975.
• Li, S., Liu, X. S., Wan, L. C., and Abulizi, A. (2025), “Tourism service recovery: How minority employees influence majority consumer experiences,” Tourism Management, 109, 105158.
• Luo, X., Xu, D., Li, W. Y., and Wan, L. C. (2025), “Advancing information search through GenAI: The roles of search type, travel motive, and GenAI customization level,” International Journal of Contemporary Hospitality Management, 37(5), 1725-1743.
• Liu, X. (S.), Wan, L. C., and Mattila, A. (2025), “Virtual influencers going head-to-head with human influencers: The impact of influencer type on trust perceptions of endorsement,” International Journal of Contemporary Hospitality Management, 37(5), 1574-1602.
• Jia, G., Wan, L. C., Liu, X., and Wen, J. (2025), “Exploring uncharted digital horizons: Role of internet self-efficacy in shaping the destination preferences of senior tourists,” Tourism Management, 107, 105056.
• Hu, J., and Wan, L. C. (2025), “When travel blurs the self: The role of self-diagnosticity in tourist pay-what-you-want,” Tourism Management, 106, 105001.
• Li, W. Y., and Wan, L. C. (2025), “Inspiring tourists’ imagination: Human presence in destination photographs facilitates mental simulation of future travel experiences,” Tourism Management, 106, 104969.
• Hu, J., Xu, Z., Wan, L. C., and Wu, W. (2025), “The unintended sustainable consequences of free upgrade: How unearned preferential treatment reduces sustainable behavior,” Annals of Tourism Research, 110, 103872.
• Hu, J., Xue, N. (I.), and Wan, L. C. (2025), “When less is more: The numerical format effect of tourism corporate donations,” Annals of Tourism Research, 110, 103864.
• Luo, X., Liu, X. (S.), and Wan, L. C. (2025), “Excited or calm? Effects of endorsers’ emotions on tourists’ impulsive buying,” Journal of Travel Research, 64(1), 35–50.
• Hu, J., Huang, G. I., Wong, I. A., and Wan, L. C. (2024), “AI trust divide: How recruiter-candidate roles shape tourism personnel decision-making,” Annals of Tourism Research, 109, 103860.
• Hu, J., Wan, L. C., and Li, X. (2024), “Remember it clearly: how solo travel influences tourists’ donation behavior toward the destination,” Journal of Sustainable Tourism, 1–20.
• Li, Y. (W.), Liu, Y., Wan, L. C., and Lin, Y. (2024), “Human psychology as a driver of tourism development: The effect of regional personality traits,” Annals of Tourism Research, 109, 103852.
• Choi, S., Wan, L. C., and Mattila, A. (2024), “Unintended indulgence in robotic service encounters,” Annals of Tourism Research, 106, 103768.
• Xue, N. (I.), Liu, X. (S.), Wan, L. C., and Hou, Y. (2024), “Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising,” Tourism Management, 100, 104839.
• Hu, J., and Wan, L. C. (2024), “How tourism memory boosts creativity? The role of openness to experience,” Tourism Management, 100, 104833.
• Jia, G., Wen, J., and Wan, L. C. (2024), “Taking advantage of their seniority: How the misbehavior of senior tourists influences young adults’ prosocial behavior towards them,” Journal of Travel Research, 64(7), 1719-1738.
• Yi, X. (S.), Kim, H., Luo, X., and Wan, L. C. (2024), “Visit intention via mobile app usage in pandemic alleviation: Influences of regulatory focus and risk,” Journal of Hospitality & Tourism Research, 48(5), 895–908.
• Xue, N., Chan, E. K., and Wan, L. C. (2023), “How eco-certificate/effort influences hotel preference,” Annals of Tourism Research, 101, 103616.
• Luo, X., Wan, L. C., and Liu, X. (2023), “Harnessing romance: The effect of exposure to romance-themed attractions on tourists’ impulsive buying,” Tourism Management, 96, 104717.
• Li, Y. W., Wan, L. C., Luo, X., and Wu, C. (2023), “If museum treasures could talk: How anthropomorphism increases favorable visitor responses,” Annals of Tourism Research, 99, 103540. (Research Note)
• Luo, X., Hu, J., Wan, L. C., and Yi, X. (2023), “Restriction reduction: The effects of mobility restriction on consumers’ preferences for advertisements of tourism products,” Tourism Management, 94, 104638.
• Chan, E. K., Wan, L. C., and Yi, X. (2022), “Smart technology vs. embarrassed human: The inhibiting effect of anticipated technology embarrassment,” Annals of Tourism Research, 97, 103494.
• Liu, X. (S.), Wan, L. C., and Yi, X. (2022), “Humanoid versus non-humanoid robots: How mortality salience shapes preference for robot services under the COVID-19 pandemic,” Annals of Tourism Research, 94, 103383.
• Liu, X. (S.), Yi, X., and Wan, L. C. (2022), “Friendly or competent? The effects of perception of robot appearance and service context on usage intention,” Annals of Tourism Research, 92, 103324.
• Kim, H., Yi, X., Luo, X., and Wan, L. C. (2021), “A silver lining of tourism stagnation,” Annals of Tourism Research Empirical Insights, 2(2), 100024.
• Wan, L. C., Hui, M. K., and Qiu, Y. (C.) (2021), “Tourist misbehavior: Psychological closeness to fellow consumers and informal social control,” Tourism Management, 104258.
• Yu, I. Y., Wan, L. C., and Yi, X. (2021), “Managerial response to negative online reviews in the service industry: A tactic-based and culture-based model,” Journal of Global Marketing, 1–11.
• Wan, L. C., Chan, E. K., and Luo, X. (2021), “Robots come to rescue: How to reduce perceived risk of infectious disease in COVID-19-stricken consumers?,” Annals of Tourism Research, 103069. (Research Note)
• Wan, L. C., and Wyer, R. S. (2020), “The role of incidental embarrassment on social interaction behavior,” Social Cognition, 38(5), 422–446.
• Wan, L. C., and Wyer, R. S. (2019), “The influence of incidental similarity on observers’ causal attributions and reactions to a service failure,” Journal of Consumer Research, 45(6), 1350–1368.
• Hou, Y., Sun, Y., Wan, L. C., and Yang, W. (2018), “How can psychological contagion effect be attenuated? The role of boundary effect on menu design,” Journal of Hospitality and Tourism Research, 42(4), 606–626.
• Su, L., Wan, L. C., and Wyer, R. S. (2018), “The contrasting influences of incidental anger and fear on responses to a service failure,” Psychology & Marketing, 35(9), 666–675. (The first two authors contributed equally.)
• Wan, L. C., Poon, P. S., and Yu, C. (2016), “Consumer reactions to corporate social responsibility brands: The role of face concern,” Journal of Consumer Marketing, 33(1), 52–60.
• Wan, L. C., and Wyer, R. S. (2015), “Consumer reactions to attractive service providers: Approach or avoid?” Journal of Consumer Research, 42(4), 578–595.
• Wan, L. C., and Poon, P. S. (2014), “Tourist views on green brands: The role of face concern,” Annals of Tourism Research, 46, 173–175.
• Wan, L. C. (2013), “Culture’s impact on consumer complaining responses to embarrassing service failure,” Journal of Business Research, 66(3), 298–305.
• Peng, L., Wong, A. H. K., and Wan, L. C. (2012), “The effects of image congruence and self-monitoring on product evaluations: A comparison between genuine and counterfeit products,” Journal of Global Marketing, 25(1), 17–28.
• Wan, L. C., Hui, M. K., and Wyer, R. S. (2011), “The role of relationship norms in responses to service failures,” Journal of Consumer Research, 38(2), 260–277.
• Wan, L. C., Chan, E. K., and Su, L. L. (2011), “When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation,” International Journal of Hospitality Management, 30, 213–220.
• Hui, M. K., Ho, C. K. Y., and Wan, L. C. (2011), “Prior relationships and consumer responses to service failures: A cross-cultural study,” Journal of International Marketing, 19(1), 59–81.
• Chan, H., and Wan, L. C. (2009), “Dual influences of moderating variables in the dissatisfaction process: Theory and evidence,” Journal of International Consumer Marketing, 21(2), 125–135.
• Chan, H., Wan, L. C., and Sin, L. Y. M. (2009), “The contrasting effects of culture on consumer tolerance: Interpersonal face and impersonal fate,” Journal of Consumer Research, 36(2), 292–304. JSTOR link.
• Chan, H., and Wan, L. C. (2008), “Consumer responses to service failures: A resource preference model of cultural influences,” Journal of International Marketing, 16(1), 72–97. (Authors contributed equally.)
• Chan, H., Wan, L. C., and Sin, L. Y. M. (2007), “Hospitality service failures: Who will be more dissatisfied?,” International Journal of Hospitality Management, 26(3), 531–545.

Research Grants

• “Innovative and Sustainable Rural Tourism in Sha Tau Kok Cluster: Showcasing the Unique Natural and Cultural Heritage of Mui Tsz Lam, Kuk Po, and Kat O,” awarded by Countryside Conservation Funding Scheme with HK$3,000,000, 2025-2027 (Project Leader)
• “Consumer Responses to Contactless Service Provision by Service Robot Under Contagion Threat”, General Research Fund awarded by Hong Kong RGC, 2021/22, 2022-2024 (Co-Investigator)
• “When Does a Positive Role Model Backfire,” Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), 2020 -2022 (Co-Investigator)
• “When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?”, awarded by Research Grants Council (RGC) of Hong Kong, 2015-2018 (Principal Investigator)
• “The Influence of Incidental Similarity on Consumers’ Causal Attributions and Reactions to Observable Service Failures Across Cultures”, awarded by Research Grants Council (RGC) of Hong Kong, 2014-2017 (Principal Investigator)
• “Consumer Reactions to Attractive Service Providers: Approach or Avoid?”, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Principal Investigator)
• “Incidental Emotion as Antecedent of Attribution in Service Failure Context”, General Research Fund,  awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Co-investigator)
• “Halting Wasteful Consumption: The Differential Impact of Guilt and Shame”, Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), awarded by Research Grants Council (RGC) of Hong Kong (Co-investigator)

Teaching Grants

• “Space Tourism Virtual Reality Learning Tool”, Teaching Development and Language Enhancement Grant (TDLEG) 2021-22 Triennium (Principal Investigator)
• “Learning Technologies Beyond Textbook: Service Robots in the Hospitality and Tourism Industry”, Courseware Development Grant Scheme 2021-22 (Principal Investigator)

• Outstanding Research Impact Award 2023-24, The Chinese University of Hong Kong
• University Education Award 2021 (General Faculty Members Category)
• Hong Kong University Grants Committee (UGC) Teaching Award Nomination (General Faculty Members Category), 2021
• Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15, 2015-16, 2016-17, 2018-19, 2019-20, 2020-21
• Vice-Chancellor’s Exemplary Teaching Award 2017, The Chinese University of Hong Kong
• Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17
• Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-13, 2013-14
• Best Paper Award for Consumer Behaviour and Marketing Track 2013, Academy of International Business Southeast Asia Regional Conference