Wan, Lisa C.(尹振英)

BBA, MPhil, PhD (CUHK)

Associate Professor
Director, Centre for Hospitality and Real Estate Research

Contact

School of Hotel and Tourism Management

Room 714, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8624

lisawan@baf.cuhk.edu.hk

Biography

Prof. Lisa C. Wan is an Associate Professor of School of Hotel and Tourism Management and Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She is also the Director of the Centre for Hospitality and Real Estate Research. She was the recipient of the Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2017, 2018-19 presented by CUHK Business School.

Prof. Wan’s research interests include services marketing and service failure, consumer/tourist reactions to service robots and technologies, cross-cultural consumer behaviour, consumer/tourist green consumption, and tourist misbehaviors. Her works has appeared in the top-tier marketing and hospitality journals, including Journal of Consumer ResearchJournal of International Marketing, Journal of the Association for Consumer Research, Journal of Business ResearchAnnals of Tourism Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer ResearchJournal of RetailingEuropean Journal of MarketingJournal of Business ResearchTourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research.

One of her recent publications about consumer reactions to service robots in Covid19 has attracted 368 local and international media pickups. The article was disseminated to 15,864 media around the world and 1,253 journalists read the article.

Prof. Wan’s teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.

Teaching Areas

Strategic Brand Management
Theory Construction for the Hospitality Industries
Seminar in Research Issues in Hospitality, Tourism and Real Estate

Research Interests

Services Marketing and Service Failure
Cross-cultural Consumer Behaviour
Service Robots and Technologies
Consumer/Tourist Behaviours

  • Grants
    • “When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?”, awarded by Research Grants Council (RGC) of Hong Kong, 2015-2018 (Principal Investigator)
    • “The Influence of Incidental Similarity on Consumers’ Causal Attributions and Reactions to Observable Service Failures Across Cultures”, awarded by Research Grants Council (RGC) of Hong Kong, 2014-2017 (Principal Investigator)
    • “Consumer Reactions to Attractive Service Providers: Approach or Avoid?”, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Principal Investigator)
    • “Incidental Emotion as Antecedent of Attribution in Service Failure Context”, General Research Fund,  awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Co-investigator)
    • “Halting Wasteful Consumption: The Differential Impact of Guilt and Shame”, Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), awarded by Research Grants Council (RGC) of Hong Kong (Co-investigator)
  • Awards & Honours
    • Vice-Chancellor’s Exemplary Teaching Award 2017, The Chinese University of Hong Kong
    • Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2013-14
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-13
    • Best Paper Award for Consumer Behaviour and Marketing Track 2013, Academy of International Business Southeast Asia Regional Conference