Academic Staff Wan, Lisa Chun-ying

Wan, Lisa Chun-ying（尹振英）

BBA, MPhil, PhD (CUHK)

Associate Professor
Co-Director, Centre for Hospitality and Real Estate Research
Outstanding Fellow of the Faculty of Business Administration

Contact

School of Hotel and Tourism Management

Room 714, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8624

lisawan@baf.cuhk.edu.hk

Links

Personal Homepage

Google Scholars

Curriculum Vitae

 

Biography

Professor Lisa C. Wan is an Associate Professor in the School of Hotel and Tourism Management and the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She is an Outstanding Fellow of the Faculty of Business Administration and the Co-Director of the Centre for Hospitality and Real Estate Research.

Professor Wan has an impressive track record of high-quality teaching over the years. In 2021, she was the recipient of the highest teaching honor at CUHK—the University Education Award 2021 (General Faculty Members Category). Additionally, she received the Vice-Chancellor’s Exemplary Teaching Award in 2017, presented by CUHK, as well as the Faculty Teaching Excellence Award in 2017 and the Faculty Teaching Merit Awards for the periods of 2012-2017 and 2018-2023, also presented by CUHK Business School.

Professor Wan’s research work also creates a significant impact on society. She was the recipient of the CUHK Outstanding Research Impact Award 2023-2024. This university-level award recognises researchers whose work has demonstrated tangible positive impacts on society beyond academia. Professor Wan’s research interests include services marketing and service failure, service robotics and technologies, consumer/tourist green consumption, sustainable tourism, tourist misbehaviors, space tourism, and cross-cultural consumer behavior. Her research works are cross-disciplinary and have appeared in top-tier marketing, hospitality, and tourism journals, including the Journal of Consumer Research, Annals of Tourism Research, Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, Journal of Business Research, Journal of International Marketing, and Journal of Hospitality and Tourism Research, among others. She is an Associate Editor of Annals of Tourism Research, a Board Member of APTA (Asia Pacific Tourism Association) National/Regional Representative, and an editorial board member of the Journal of Travel and Tourism Marketing and Journal of Hospitality and Tourism Research (2021—2023). She also serves as the editor-in-chief for the Tourism Chronicle (旅遊卷篇目) for Hong Kong Chronicles Institute Limited.

As a co-director of the Centre for Hospitality and Real Estate Research, Professor Wan worked with the Centre for Business Sustainability and established the Hotel Business Sustainability Index (HBSI) in 2021. This index has attracted extensive media coverage, including BusinessFocus, China Daily, FintekAsia, CISION PR Newswire, EC Jobs Online, 經濟一週, 香港經濟日報, 香港商報, 香港財經時報, 澳門日報, 澳門會展經濟報, 新華財金社, 新華澳報, 台灣產經新聞網, and more.

More importantly, her research has produced practical implications for the development of tourism in Hong Kong post-pandemic, particularly advocating for the establishment of sustainable tourism, including in-depth travel and eco-tourism as long-term sustainable strategies. The dissemination of these strategies has attracted significant public attention, leading to various TV, radio, and newspaper interviews, including important TV news programs such as 《新聞透視》, 《鏗鏘集》, 《時事多面睇》, and 《一線搜查》, as well as a prestigious radio platform “Letter to Hong Kong” 《香港家書》.

One of her recent publications about consumer reactions to service robots in Covid-19 has attracted 370 local and international media pickups. The article was disseminated to 15,864 media outlets around the world, and 1,253 journalists read the article.

Professor Wan’s teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. Professor Wan utilised the Teaching Development and Language Enhancement Grant (TDLEG) to create a game-based ‘Space Tourism Virtual Reality Learning Tool’ in 2022, enhancing student learning of space tourism concepts.

Teaching Areas

Strategic Brand Management
Theory Construction for the Hospitality Industries and Real Estate
Seminar in Research Issues in Hospitality, Tourism and Real Estate

Research Interests

Services Marketing and Service Failure
Cross-cultural Consumer Behaviour
Service Robots and Technologies
Consumer/Tourist Behaviours
Space Tourism

  • Grants

    Research Grants

    • “Consumer Responses to Contactless Service Provision by Service Robot Under Contagion Threat”, General Research Fund awarded by Hong Kong RGC, 2021/22, 2022-2024 (Co-Investigator)
    • “When Does a Positive Role Model Backfire,” Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), 2020 -2022 (Co-Investigator)
    • “When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?”, awarded by Research Grants Council (RGC) of Hong Kong, 2015-2018 (Principal Investigator)
    • “The Influence of Incidental Similarity on Consumers’ Causal Attributions and Reactions to Observable Service Failures Across Cultures”, awarded by Research Grants Council (RGC) of Hong Kong, 2014-2017 (Principal Investigator)
    • “Consumer Reactions to Attractive Service Providers: Approach or Avoid?”, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Principal Investigator)
    • “Incidental Emotion as Antecedent of Attribution in Service Failure Context”, General Research Fund,  awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Co-investigator)
    • “Halting Wasteful Consumption: The Differential Impact of Guilt and Shame”, Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), awarded by Research Grants Council (RGC) of Hong Kong (Co-investigator)

    Teaching Grants

    • “Space Tourism Virtual Reality Learning Tool”, Teaching Development and Language Enhancement Grant (TDLEG) 2021-22 Triennium (Principal Investigator)
    • “Learning Technologies Beyond Textbook: Service Robots in the Hospitality and Tourism Industry”, Courseware Development Grant Scheme 2021-22 (Principal Investigator)
  • Awards & Honours
    • Outstanding Research Impact Award 2023-24, The Chinese University of Hong Kong
    • University Education Award 2021 (General Faculty Members Category)
    • Hong Kong University Grants Committee (UGC) Teaching Award Nomination (General Faculty Members Category), 2021
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15, 2015-16, 2016-17, 2018-19, 2019-20, 2020-21
    • Vice-Chancellor’s Exemplary Teaching Award 2017, The Chinese University of Hong Kong
    • Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-13, 2013-14
    • Best Paper Award for Consumer Behaviour and Marketing Track 2013, Academy of International Business Southeast Asia Regional Conference
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