Wan, Lisa C.

BBA, MPhil, PhD (CUHK)

Assistant Professor
Director, Centre for Hospitality and Real Estate Research

Contact

School of Hotel and Tourism Management

Room 714, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8624

lisawan@baf.cuhk.edu.hk

Biography

Prof. Lisa C. Wan is an Assistant Professor of School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School and the Director for the Centre for Hospitality and Real Estate Research. She is the recipient of the Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2016 presented by CUHK Business School.

Prof. Wan’s research interests include services marketing and service failure, cross-cultural consumer behaviour, consumer decision making, and online consumer behaviour. Her works has appeared in the top-tier Marketing and Hospitality journals, including Journal of Consumer Research, Journal of International Marketing, Journal of Business Research, Annals of Tourism Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Management etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Journal of Business Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Management.

Prof. Wan’s teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.

Teaching Areas

Strategic Brand Management
Theory Construction for the Hospitality Industries
Seminar in Research Issues in Hospitality, Tourism and Real Estate

Research Interests

Services Marketing and Service Failure
Cross-cultural Consumer Behaviour
Consumer Decision Making
Online Consumer Behaviour

  • Grants
    • “When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?”, awarded by Research Grants Council (RGC) of Hong Kong, 2015-2018 (Principal Investigator)
    • “The Influence of Incidental Similarity on Consumers’ Causal Attributions and Reactions to Observable Service Failures Across Cultures”, awarded by Research Grants Council (RGC) of Hong Kong, 2014-2017 (Principal Investigator)
    • “Consumer Reactions to Attractive Service Providers: Approach or Avoid?”, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Principal Investigator)
    • “Incidental Emotion as Antecedent of Attribution in Service Failure Context”, General Research Fund,  awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Co-investigator)
    • “Halting Wasteful Consumption: The Differential Impact of Guilt and Shame”, Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), awarded by Research Grants Council (RGC) of Hong Kong (Co-investigator)
  • Awards & Honours
    • Vice-Chancellor’s Exemplary Teaching Award 2017, The Chinese University of Hong Kong
    • Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2013-14
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-13
    • Best Paper Award for Consumer Behaviour and Marketing Track 2013, Academy of International Business Southeast Asia Regional Conference