Wu, Willow You
Wu, Willow You 吳悠
B.S. (Peking University); Ph.D. (Stanford)
Assistant Professor
Contact
Department of Management
Room 816, 8/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, New Territories, Hong Kong
+852 3943 5210
Biography
You (Willow) Wu is an Assistant Professor at the Department of Management in The Chinese University of Hong Kong (CUHK) Business School. Willow achieved her PhD degree in Management Science and Engineering at Stanford University, and achieved dual bachelor’s degree in Environmental Sciences and Economics at Peking University.
Willow’s research interests lie in technology entrepreneurship and entrepreneurial strategy in nascent markets. Theoretically, her work focuses on how entrepreneurs use framing strategies for resource mobilisation. Empirically, she uses econometric models and natural language processing methods to quantitatively analyse entrepreneurial strategy and performance. Her research has been published in top-tier journals such as Strategic Entrepreneurship and Regional Studies.
Aligned with her research interests, Willow’s teaching passion lies in entrepreneurship, strategic management, and technology and innovation management. She uses a learner-centred teaching approach, and encourages students to apply knowledge to resolve real-world business challenges. Her dedication to teaching has been recognised with the Faculty Teaching Excellence Award and the University Education Award.
Teaching Areas
Strategic Management
Global Experiential Learning
Technology and Innovation Management
Research Interests
Entrepreneurship
Strategic Management
Machine Learning
Artificial Intelligence
Publications & Working Papers
Publications
- Wu, Y., Eesley, C. E., & Yang, D. (2022), “Entrepreneurial Strategies During Institutional Changes: Evidence from China’s Economic Transition,” Strategic Entrepreneurship Journal, 16(1), 185-206.
- Wu, Y., & Eesley, C. E. (2022), “Regional Migration, Entrepreneurship, and University Alumni,” Regional Studies, 56(6), 1015-1032.
- Wu, Y., Eesley, C. E., & Eisenhardt, K. M. (2020), “Entrepreneurship in Dynamic Environments: A Comparison Between the US and China (动态环境中的创业活动：中美对比),” Quarterly Journal of Management (管理学季刊), 5(2), 1-17.
- Eesley, C. E., Zhou, L., & Wu, Y. (2022), “Fostering Entrepreneurship and Innovation: Education, Human Capital, and the Institutional Environment,” Lee Y. & Yan F. (Ed.), Drivers of Innovation: Entrepreneurship, Education, and Finance in Asia, Stanford Shorenstein Asia-Pacific Research Center, 25-48.
Conference Proceedings
- Wu, Y., Wang, S., & Eesley, C.E. (2024), “Adaptive Entrepreneurial Learning through Platform Mediated Resource Mobilization: Insights from Early-Stage Venture Financing in China,” International Conference on Information Systems (ICIS) Proceedings.
- Wu, Y., Yan, S., & Zhang, Z. (2024), “Bitcoin as Gold? Analogy as a Double-Edged Sword in Nascent Market Legitimation,” Academy of Management (AoM) Annual Meeting Proceedings.
- Wu, Y., & Wang, S. (2024), “Entrepreneurial Learning in the Resource Mobilization Process,” Academy of Management (AoM) Annual Meeting Proceedings.
- Wu, Y., & Hejrati, S.Z. (2023), “Cheers for Initial Public Offerings? Unpacking Employee Satisfaction Decrease in Newly Public Firms,” Academy of Management (AoM) Annual Meeting Proceedings.
- Kang, S., Kim, J., & Wu, Y. (2023), “What’s in the Black Box?” Academy of Management (AoM) Annual Meeting Proceedings.
Grants
- “The Dark Side of Initial Public Offerings: Unpacking the Black Box of Decreasing Employee Satisfaction Using Content Analysis”, Hong Kong Early Career Scheme (ECS) Fund, HK$616,000, 2022–2025 (Principal Investigator)
- “Blessing or Curse? The Role of Artificial Intelligence in Entrepreneurial Financing”, CUHK-University of Manchester Research Fund awarded with HK$80,000, 2025-2026 (Principal Investigator)
- “Enhancing Team-Based Learning with Generative Artificial Intelligence (GenAI): Exploring GenAI Roles and Best Practices”, Teaching Development and Language Enhancement Grant (TDLEG), HK$200,000, 2025–2028 (Principal Investigator)
Awards & Honours
- Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2022-2023
- Graduate Student Fellowship on Global Development, Stanford King Center on Global Development, 2020-2021
- Stanford Graduate Fellowship, Stanford University, 2015-2020
- The Academy of Management Entrepreneurship Division Best Paper Award, The Academy of Management, 2017
- China Economic Research Scholarship, Peking University National School of Development, 2014-2015
- China National Scholarship, Peking University, 2012-2013; 2013-2014
Academic/Professional Services
- Ad-hoc Reviewer: Strategic Entrepreneurship Journal, Regional Studies, The Academy of Management Annual Conferences, The Strategic Management Society Annual Conferences, International Association for Chinese Management Research Annual Conferences
Financial Times Masters in Finance 2025 Pre-experience Programmes Ranking