Yao, Jesse Yunfei
Yao, Jesse Yunfei 姚雲飛
BS (University of Michigan); PhD (UC Berkeley)
Assistant Professor
Contact
Department of Marketing
Room 1134, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, New Territories, Hong Kong
+852 3943 5088
Biography
Professor Jesse Yao is an Assistant Professor at the Chinese University of Hong Kong. He received a Ph.D. in Business Administration from the University of California at Berkeley, a B.S. in Mathematics, and a B.S. in Statistics from the University of Michigan. His research interests include competitive strategy, privacy, search, and information economics. His research work has been published in Management Science and Marketing Science.
Teaching Areas
Digital Marketing
Research Interests
Strategic Considerations of AI/ML
Privacy
Consumer Search
Information Economics
Publications & Working Papers
Publications
- W. Yang, Y. Yao, and P. Zhou (2026), “Strategic Disinformation Generation and Detection,” Management Science, forthcoming.
- G. Iyer, Y. Yao, and Z. Zhong (2026), “Algorithmic Targeting and the Precision-Recall Trade-off,” Marketing Science, 2026.
- T. Bondi, O. Rafieian, and Y. Yao (2026), “Privacy and Polarization: An Inference-Based Framework,” Management Science, 72(2), 1389-1409.
- Y. Yao (2025), “Reputation for Privacy,” Marketing Science, 2025, 44(5), 1145-1162.
- Z. Ning, J. M. Villas-Boas, and Y. Yao (2024), “Search Fatigue, Choice Deferral, and Closure,” Marketing Science, 2025, 44(5), 1188-1211.
- Y. Yao (2024), “Dynamic Persuasion and Strategic Search,” Management Science, 70(10), 6778–6803.
- J. M. Villas-Boas and Y. Yao (2021), “A Dynamic Model of Optimal Retargeting,” Marketing Science, 40(3), 428–458.
Working Papers
- Y. Yao (Working), “Invitation to Search or Purchase? Optimal Multi-attribute Advertising”.
- S. Mamadehussene, Y. Yao, and J. Wang (Working), “A Consumer Search Explanation for Hidden Fees”.
- W. Chaimanowong, J. M. Villas-Boas, and Y. Yao (Working), “Non-stationary Pricing and Search”.
Awards & Honours
- Journal of Industrial Economics Fellow, 2022
- ISMS Doctoral Consortium Fellow, 2020-2021
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
- Sasakawa Young Leadership Fellowship, 2018
- Dean of the Graduate Division Award, 2017
of Undergraduates Have Global Experience