Yao, Jesse（姚雲飛）
BS (University of Michigan); PhD (UC Berkeley)
Assistant Professor
Contact Room 1134, 11/FCheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 5088
jesseyao@cuhk.edu.hk
Biography
Professor Jesse Yao is an Assistant Professor at the Chinese University of Hong Kong. He received a Ph.D. in Business Administration from the University of California at Berkeley, a B.S. in Mathematics, and a B.S. in Statistics from the University of Michigan. His research interests include microeconomic theory, industrial organization, and marketing strategy. His research work has been published in Management Science and Marketing Science.
Teaching Areas
Digital Marketing
Research Interests
Microeconomic theory
Industrial organisation
Marketing strategy
- Publications & Working Papers
- Y. Yao (2024), “Dynamic Persuasion and Strategic Search,” Management Science, forthcoming.
- J. M. Villas-Boas and Y. Yao (2021), “A Dynamic Model of Optimal Retargeting,” Marketing Science, 40(3), 428-458.
- Awards & Honours
- Journal of Industrial Economics Fellow, 2022
- ISMS Doctoral Consortium Fellow, 2020-2021
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
- Sasakawa Young Leadership Fellowship, 2018
- Dean of the Graduate Division Award, 2017