Yao, Jesse(姚雲飛)

BS (University of Michigan); PhD (UC Berkeley)

Assistant Professor


Department of Marketing

Room 1134, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 5088



Prof. Jesse Yao is an Assistant Professor at the Chinese University of Hong Kong. He received a PhD in Business Administration from the University of California at Berkeley, a BS in Mathematics, and a BS in Statistics from the University of Michigan. His research interests include microeconomic theory, industrial organisation, and marketing strategy. His research work has been published in Marketing Science.

Teaching Areas

Digital Marketing

Research Interests

Microeconomic theory
Industrial organisation
Marketing strategy

  • Awards & Honours
    • Journal of Industrial Economics Fellow, 2022
    • ISMS Doctoral Consortium Fellow, 2020-2021
    • AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
    • Sasakawa Young Leadership Fellowship, 2018
    • Dean of the Graduate Division Award, 2017