Zhang, Meng

BE (University of International Business & Economics); MSc (University of Guelph); PhD (Toronto)

Professor
Assistant Dean (Teaching and Learning)

Contact

Department of Marketing

Room 1120, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7543

zhangmeng@baf.cuhk.edu.hk

Biography

Prof. Meng Zhang is Professor of Marketing at The Chinese University of Hong Kong. Her academic research focuses on consumer experience management, sensory marketing, information processing and everyday consumer decision making. She has published articles in journals including Journal of Consumer Research, Journal of Marketing Research and Journal of Consumer Psychology. She served as the Associate Editor of the Journal of Consumer Psychology from 2013 to 2017. She was the co-chair of Asia-Pacific Association for Consumer Research (2015). Prof. Zhang has taught many courses and won a number of teaching awards.

Teaching Areas

Marketing Management/Current Trends and Topics in Marketing
Consumer Behaviour/Consumer Insights
Service Marketing
Design of Service

Research Interests

Information Processing
Subjective Experiences
Sensory Marketing
Psychological Connectedness

  • Grants
    • “Psychological Connectedness and Emotional Reactions”, General Research Fund awarded by Research Grants Council, 2013-2016
    • “Effects of Physical Experience on Out-of-Domain Consumer Judgment”, General Research Fund awarded by Research Grants Council, 2010-2013
    • “When Bigger is Not Better: Social Comparison and Consumer Evaluation (更多並不等於更好:社會比較理論對消費者評價的探討)”, Earmarked Grants awarded by Research Grants Council, 2007-2009
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-2016
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2006-2014
    • High-Impact Scholarship, 2012-2013
    • Faculty Outstanding Teacher Award 2007-2008, CUHK Business School, The Chinese University of Hong Kong, 2008