中大商學院

What makes a consumption experience special in a consumer’s mind? To answer this question, we report an extensive multimethod investigation involving a grounded theory analysis of numerous consumer na …

We explore how the growing shift toward environmental, social, and governance (ESG) investing is reshaping the ways people “do good.” As financial markets are increasingly positioned as vehicles for s …

Major platforms such as Amazon are launching their own LLM-based assistants that let consumers search and shop through conversation. Yet little is known about who uses these assistants and how they ch …

Governing decision systems vulnerable to manipulation by the agents they evaluate is a longstanding challenge. Shared AI-mediated channels, however, introduce a dynamic feedback typically absent from …

Risk adjustment is a key design feature of the Affordable Care Act (ACA) Marketplace. By redistributing funds across insurers based on their enrollees’ predicted healthcare costs, risk adjustment is i …

We develop a method to estimate discrete games where firms make a large number of interdependent discrete decisions, based on the optimal-transport inference framework of Li and Henry (2025). We apply …

The adoption of generative AI by authors has accelerated manuscript production and surged journal submissions, straining peer review capacity and worsening turnaround times and decision accuracy. Acad …

Rewards programs (RPs) are widely prevalent in practice and typically analyzed in economic research for their role in boosting business. This paper uncovers a novel finance role of RPs. We document st …