EMBA Info Session and Master Class: Marketing to Consumers: Less is More?

We live in a world surrounded by products that follow a “less is more” philosophy. Marketers have launched products with less plastic, less fat, less sugar, less calorie or less cholesterol. But does marketing based on reduction claims always lead to a better outcome?

In this seminar, we examine how consumers’ mindsets will influence their responses to marketing and how business leaders can lead to drive more effective marketing strategies.