Lam, Howard Pong-yuen

BSc, MBA (CUHK); MSc (London); PhD (CUHK)

Adjunct Associate Professor


Department of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558


Prof. Howard Lam is Adjunct Associate Professor in Department of Marketing, The Chinese University of Hong Kong (CUHK) Business School. In 2017-2019, he was Director (Marketing and Communications) of School of Management and Economics, CUHK-Shenzhen. In 2013-2016, he was professor and EMBA Associate Director at CUHK. Before he became a professor, he was practitioner with rich commercial experience and a record of sustained leadership and innovation for over 25 years. He had worked at P&G, McDonald’s, Coca-Cola and Lee Kum Kee Health Products Group, and gradually moved up the ranks from brand assistant, brand manager, marketing director, general manager consumer marketing to senior vice president. With his excellent marketing strategy and cross-functional leadership, he has won several global awards at the Coca-Cola Company. One award is the best new product launch for Minute Maid juice drink with pulp. It is also the first juice drink from a developing country, and is then rolled out to the world. Other awards include the best brand marketing asset program, the best implementation of marketing communication campaign, and the best in show for carbonated beverages.

Teaching Areas

Marketing Management
Marketing Research

Research Interests

Branding Strategy
New Product Launch
Data Mining/Text Mining