CONNECT – December 2015
The Chinese University of Hong Kong (CUHK) Business School’s magazine CONNECT provides a platform to inform readers of selected business topics through articles written by staff and guest writers.
In this issue, we revisit the rebranding journey of CUHK Business School and how the exercise has helped us sharpen our vision and refresh our image. We also look at how three major regions in China have succeeded in economic growth and innovation by leveraging the strategic relationships among the government, local and foreign firms. And we celebrate the success stories of four faculty members who were awarded for their outstanding teaching and research excellence, and of our alumnus, Mr. Alan Yip, an entrepreneur who developed Guru Online, an online marketing company with an innovative management approach.
Contents
- Cover Story: Rebranding for Success: The Journey of CUHK Business School
- The Ripple Effect: How Punishing Corporate Fraudsters Affects Their Peers
- Understanding why Regional Innovations Differ in China
- Award Winning Professors for Teaching and Research Excellence
- Alumnus Story: The Success Story of an Entrepreneur – Alan Yip (BBA 2004)
Please click here to download the magazine in PDF format.
