CUHK MBA Student and Celebrated Poet Aims to Revolutionize Indian Handicrafts Market

Current MBA student and a celebrated and internationally published poet Arnab Neogi has set his goal to revolutionize the Indian handicrafts market. To break into the handicrafts market again and fast track his career in the consumer goods industry, he is pursuing an MBA at The Chinese University of Hong Kong (CUHK) Business School.

Neogi shares with BusinessBecause.com that “he wants to make the next big shift in his career and gain an insight into global sales and marketing practices” and that he would like to “study in a multicultural classroom to get a global perspective of business.” After graduation, he plans to work for a global consumer goods company in a strategic marketing role, and eventually set up his own business to find a solution to the business issues of India’s handicrafts and handlooms sector.

Neogi made his first foray into entrepreneurship early in his career, setting up a trade agency for the Indian handicrafts market. However, the business couldn’t take off and he moved on to work as a systems engineer at Tata Consultancy Services.

Apart from business, the CUHK MBA student is also passionate about poetry. His first poetry work was published in a leading Indian daily at the young age of 12. “There is a close similarity and synergy between poetry and sales and marketing,” he says. “Someone who is creative and imaginative, but can plan their objectives in a structured way, can be a poet and a marketer at the same time.”

“For me, poetry is an imagination of the ideal self, and poems are the tools through which we can bring ourselves closer to that ideal. Marketers regularly use this concept to create an artificial need for aspirational products,” he adds. “Like poetry, marketing is an art and sales is the tool that manifests this art to its intended consumers.”

Neogi indicates that Hong Kong is a financial hub, a gateway to China and an ideal educational playground, and that CUHK Business School is one of the top schools in the world with the oldest MBA programme in Asia and a large and diverse alumni base. “It’s a global school which offers world-class education relating to Eastern business practices. Through its field trips and student exchange programs to the U.S. and U.K., it also provides ample opportunities and insights into western-style education,” he states.

Neogi thinks his experience with CUHK MBA so far has been awesome. “My classroom is a potpourri of cultures and diversity; the faculty is inspiring; and the practice-oriented curriculum has given me deep insights into global business practices,” he says. “What really stands out is the quality of team projects required by every course. The effort team members put in during each stage of the project is commendable.”… Read More (PDF)

Source: BusinessBecause.com
Date published: 31 December, 2015