Undergraduate Students Make Finalist in the Champions Trophy Case Competition 2016

The CUHK Business School team has made it to the top five in the Champions Trophy Case Competition 2016 last month in Auckland. An annual event organised by The University of Auckland Business School, 12 of the strongest case competition universities are invited to send students to New Zealand for this one-week competition.

Four year-two students from the Global Business Studies Program, including Joyce Mok, Michelle Wong, Milton Lam and Gary Fung, competed against students from 11 internationally renowned universities across the globe in three preliminary rounds. Students were asked to formulate strategic plans for various businesses in the country including tourism app, charitable organisation, healthcare company and Uber. Within the short preparation time of each round of four hours, the CUHK team has managed to analyse and develop strategies and recommendation for different cases, and made it through the final round.

Apart from the intensive case drillings and presentations, a series of social events have been arranged for the students to get to know each other and to explore exotic culture before the rigorous case days began. For details of the competition, please visit here.

At CUHK Business School, experiential learning has been an important focus of our undergraduate education to enhance students’ learning experience and explore their potential. Through case competitions particularly, students are allowed to not only exchange knowledge with fellow students from around the world, but also develop global perspectives, extend networks and understand different cultures.

The School is most grateful to Cathay Pacific Airways Limited for the generous support on flight tickets for the students participating in two world-class competitions in 2016, namely the Champions Trophy Case Competition in Auckland and the Global Business Case Competition in Seattle.