LinkedIn Workshop Generates Encouraging Feedback
In a workshop titled ‘Leveraging LinkedIn for Business Success’, Mr. Steve Bruce, Managing Director of SB Consulting, demonstrated the professional network’s role in the 21st century’s competitive business environment.
In a workshop titled ‘Leveraging LinkedIn for Business Success’, Mr. Steve Bruce, Managing Director of SB Consulting, demonstrated the professional network’s role in the 21st century’s competitive business environment.
The workshop was held in Wan Chai on Thursday, 21 January in the Collab training centre and was attended by 40 alumni. Over two hours, they learned about new social media trends and how LinkedIn is a powerful sales, marketing and advertising tool that can build a personal brand and enhance a company’s image.
“The lively workshop opened my eyes to the digital world. It was a good opportunity to learn and connect with people from various industries,” said one alumna. Another member expressed the most popular sentiment of the night, saying, “We never imagined that LinkedIn can do so many things and we’ve learned new ways to use this social media platform that go far beyond the basic features we’re used to.”
The Alumni and Corporate Affairs Office is pleased with the positive responses towards the workshop, which engaged fellow alumni across various disciplines. Ms. Florence Lai, Alumni and Corporate Affairs Director, remarked: “More professional (but fun!) workshops will be organised soon, promoting personal and career development.”
This article was first published in the alumni website by the CUHK Business School’s Alumni and Corporate Affairs Office on 17 February 2016.