Marketing Professor Seizes CUHK’s Research Excellence Award

Liang Guo, a professor of the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School, has been awarded the Research Excellence Award 2015-16 by the Office of Research and Knowledge Transfer Services at CUHK.

To encourage outstanding research performance, CUHK’s Research Committee approved in 2005-06 the establishment of the Research Excellence Award. The objective of the Award is to promote long-term research excellence at CUHK and further improve the success rate of all major research grant applications.

Each of the awarded faculties will be allocated a budget of HK$200,000. The award will be made in the form of a research grant for use by the awardee to do research on either an existing project or a new project.

Prof. Guo joined CUHK Business School as a professor of the Department of Marketing in the 2014/15 academic year. Prior to that, he taught at The Hong Kong University of Science and Technology. Prof. Guo obtained his PhD in Marketing from the University of California, Berkeley and a Bachelor of Arts degree in Economics from Peking University.

Prof. Guo’s areas of research interest include economics of psychology, marketing strategy, industrial organisation and applied economics. As a leading scholar and a prominent researcher, he has had numerous publications in top ranked academic journals including Journal of Economics and Management Strategy, Journal of Marketing Research, Management Science, Marketing Science, and Productions and Operations Management. Prof. Guo is also serving on the editorial board of International Journal of Research in Marketing and Marketing Science, and serves as the Associate Editor of Quantitative Marketing and Economics and Management Science.

Last year, Prof. Guo was named a Changjiang Scholar – China’s most prestigious scholarly honour, in recognition of his outstanding research achievements by the Ministry of Education in China.