Ke, Tony T.(柯特)

BS (Peking U); PhD (UC Berkeley)

Associate Professor, Department of Marketing | Associate Professor (by courtesy), Department of Decisions, Operations and Technology
Outstanding Fellow of the Faculty of Business Administration


Department of Marketing

Room 1122, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8565


Prof. Tony Ke is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received a PhD in Operations Research, an MA in Statistics and an MA in Economics from University of California at Berkeley, and a BS in Physics and a BS in Statistics from Peking University. His research is in the area of quantitative marketing, microeconomic theory and industrial organisation. His recent works focus on consumer search, online advertising and platforms, and economics of privacy, data and algorithms. His research work has been accepted for publication at Management Science, Marketing Science, Journal of Marketing Research, Journal of Economic Theory, American Economic Journal: Microeconomics, and Production and Operations Management. He spent five years as an assistant professor at MIT Sloan School of Management before joining CUHK. He is an associate editor of Quantitative Marketing and Economics and on the editorial board of Marketing Science and Journal of Marketing Research.

Teaching Area

Customer Analytics

Research Interests

Quantitative Marketing
Industrial Organisation
Microeconomic Theory

  • Awards & Honours
    • Research Excellence Award 2022-2023, CUHK
    • Outstanding Fellow of the Faculty of Business Administration, CUHK, 2023
    • Marketing Science Service Award, 2021, 2022
    • Management Science Distinguished Service Award, 2018
    • Management Science Meritorious Service Award, 2017, 2020
    • Outstanding Teaching Award, Haas School of Business, 2014
  • Academic/Professional Services
    • Board of Governors, English Schools Foundation, 2023-2026
    • Associate Editor: Quantitative Marketing and Economics, 2021-present
    • Editorial Board, Marketing Science, 2020-present
    • Editorial Board, Journal of Marketing Research, 2023-present