Liu, Zikun
Liu, Zikun 劉子堃
BS (Fudan); PhD (Yale)
Assistant Professor
Contact
Department of Marketing
Room 1107, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 9690 7666
Biography
Assistant Professor of Marketing, CUHK Business School
Teaching Areas
Marketing Management
Research Interests
Innovation Policy
Industrial Organisation
AI for Business
Publications & Working Papers
- Zikun Liu (2026), “Equilibrium Theory of Reasoning“, working
- Zikun Liu (2026), “Estimating High-Dimensional Dynamic Games: Innovation Policy in the EV Industry“, working
- Zikun Liu (2025), “Innovation and Infrastructure, Synergy or Substitution“, working
- Zikun Liu, Jiwoong Shin, Jidong Zhou (2025), “Personalized Discounts and Consumer Search“
No. 22
Financial Times Executive MBA Ranking 2025