MSc in Marketing
This programme equips students to harness the latest theoretical developments in marketing and skills for optimal decision-making.
1-Year Full-Time
Master’s Programmes
Overview
The Department of Marketing cultivates accomplished scholars and managers who guide and command best practices in the marketing profession. Renowned for our pioneering research and education leadership, we continually drive innovation in managerial marketing and big data marketing, providing undergraduate students with a unique quantitative marketing concentration, a big data stream for postgraduate students as well as a wide selection of fields for research students.
The Department’s quantitative and behavioural research is regularly published in major marketing, business, economics, psychology and statistics journals. Our relevant and comprehensive research is a testament to our commitment to academic excellence and contribution to the continued development of the Hong Kong and Chinese Mainland economies.
Department Chairman
Contact Us
11/F, Cheng Yu Tung Building12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 7809 +852 2603 5473 mkt@cuhk.edu.hk
Programmes
MPhil-PhD in Marketing
This programme offers a dynamic research environment, preparing students to contribute to cutting-edge scholarship at the forefront of global marketing research.
MPhil-PhD Programmes
Statistics
The Department of Marketing cultivates accomplished scholars and managers who guide and command best practices in the marketing profession.
1974
Year of establishment
No. 50-100
in the world for Marketing, QS World University Rankings 2026
