Department of Marketing

Overview

The Department of Marketing cultivates accomplished scholars and managers who guide and command best practices in the marketing profession. Renowned for our pioneering research and education leadership, we have developed both areas of managerial marketing and big data marketing, providing undergraduate students with a unique quantitative marketing concentration, a big data stream for postgraduate students as well as a diversified research areas for research students.

The Department’s research focuses on both quantitative and behavioural approaches, allowing academics and students to gain critical insights and to unlock and solve complex marketing issues. Our research, which is regularly published in important marketing, business, and psychology journals, covers a wide range of behavioral and analytical marketing issues, particularly the continued development of the Hong Kong and Chinese economies.

Department Chairman
Prof. Michael Hui

Contact Us
11/F, Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7809
+852 2603 5473
mkt@cuhk.edu.hk

Department of Marketing in numbers

The Department of Marketing cultivates accomplished scholars and managers who guide and command best practices in the marketing profession.

1974 since it’s established