CUHK Business School’s Brand Guidelines Win an International Award
The School’s Brand Guidelines Second Edition has received international recognition at the Galaxy Awards 2016 New York USA, a prestigious international competition for product and service marketing.
CUHK Business School’s Brand Guidelines provide a detailed set of directions and templates to help staff to communicate and execute the School’s brand identity across the range of communication channels, e.g. print, digital, outdoor ads, posters, brochures etc. The second edition of its Brand Guidelines was released in March 2016.
The School’s Brand Guidelines Second Edition has received international recognition at the Galaxy Awards 2016 New York USA, a prestigious international competition for product and service marketing. Organised by MerComm, Inc., the GALAXY Awards was participated by professionals from over 50 countries. The Brand Guidelines Second Edition received an Honours Award in the “Brand/Product Portfolio” category. CUHK Business School worked with SWITCH Designs Hong Kong on the development of the publication.
Some of the awarded companies across the range of categories include:
Credit Suisse AG (Switzerland), Porsche AG (Germany), Volkswagen AG (Germany), Wall Street Journal Campaign (USA), Lotte Shopping (Korea), Kia Motors (Korea), Allianz Deutschland AG (Germany), MasterCard (USA), BMW Group (Germany), Audi AG (Germany), Hong Kong Tourism Board (Hong Kong), CITIC Limited (Hong Kong).
For more information on the awards and list of award winners:
www.mercommawards.com/galaxy.htm
www.mercommawards.com/galaxy/awardWinners/categoryWinners.htm#desVar