CUHK EMBA and Baidu AIPE forge strategic partnership to drive digital leadership

The Chinese University of Hong Kong (CUHK) Business School is pleasedto announce a strategic partnership between its Executive MBA Programme (EMBA) has and Baidu, Inc.’s AI Platform & Ecosystem (AIPE). This collaboration combines CUHK EMBA’s academic leadership with Baidu’s world-class AI capabilities to empower business leaders, accelerate industry transformation, and advance Hong Kong’s digital economy.

On 3 July 2025, Dr Andrew Yuen, Director of CUHK EMBA Programme, and Mr Kevin Lee, Partner at Intelligence Bay representing Baidu AIPE, sealed the partnership with a Memorandum of Understanding (MoU) signing ceremony. Together, the two parties will integrate cutting-edge AI innovation into executive education, fostering leadership for the digital era.

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(From left) Mr Kevin Lee, Partner at Intelligence Bay representing Baidu AIPE; Dr Andrew Yuen, Director of CUHK EMBA Programme
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On the same day, a MoU was also signed by Dr Alan Li (EMBA 2017) (right), CEO of Pet Space Group representing CUHK EMBA Alumni Association, and Mr Kelvin Li
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Dr Andrew Yuen stated, “By bridging academic excellence with technological innovation, this partnership equips our CUHK EMBA participants with the tools to drive impactful change, foster sustainable growth, and shape the future of global business. We are excited about the opportunities this MoU unlocks and look forward to sharing more about the initiatives that will redefine leadership education.”

Under this partnership, the CUHK EMBA experience will be enriched through the integration of Baidu’s expertise in AI, big data, and digital innovation. Students and alumni will benefit from access to AI-driven projects, real-world industry case studies, and Baidu’s extensive ecosystem networks. By combining cutting-edge technological resources with CUHK EMBA’s world-class faculty and global perspective, the collaboration empowers executives to lead confidently in the fast-evolving digital economy, reinforcing Hong Kong’s position as a leading global innovation hub.