EMBA study trip unleashes the power of innovation in the heart of Spain
This summer, more than 30 EMBA participants embarked on a transformative five-day study trip to IE Business School in Spain. Themed “Innovation and Digital Transformation: Challenges for Business in the 21st Century”, the students were immersed in Spain’s dynamic entrepreneurial landscape, celebrated for its thriving start-up ecosystem and spirit of innovation.
Participants engaged in a series of thought-provoking lectures that delved into disruptive innovation and emerging technologies. In the highly interactive workshops led by esteemed faculty from IE Business School and renowned innovation experts, they were tasked with developing innovative business models based on real-world cases. These experiences ignited the entrepreneurial spirit and equipped participants with practical tools and fresh strategies vital for driving transformative change in their own organisations.
The course also featured insightful presentations from industry leaders at multinational companies, including Telefónica Tech, Telefónica’s subsidiary that focuses on high-growth digital businesses such as cybersecurity, IoT, big data, and cloud services, as well as Gestamp, which specialises in designing and manufacturing components for leading automobile manufacturers.
To enhance their understanding of the international business complexities, particularly in the context of Spain and China, participants visited ICEX, the Spanish Institute for Foreign Trade. Participants gained practical insights into market entry strategies, product adaptation, and brand management, which are essential for navigating today’s global marketplace.
To complete the experience, participants unwound at the dazzling historic landmarks in Madrid, including the Royal Palace and Plaza Mayor. This blend of rigorous academic exploration and cultural immersion offered a truly enriching experience, leaving participants inspired and poised to tackle challenges in the global business landscape.
