CONNECT – December 2017

The Chinese University of Hong Kong (CUHK) Business School’s magazine CONNECT provides a platform to inform readers of selected business topics through articles written by staff and guest writers.

In this issue, we look at two interesting research studies: the first one on how individual auditors affect audit quality, with important results influencing auditing standards and practices; and the second on the use of white space and its effect on communications in marketing.

Given that China has invested an unprecedented amount of funding in R&D, will the fat years of development translate into technology innovation? Read our faculty’s insights on the topic.

One of our alumni shares her personal journey of how she has become a successful entrepreneur by being humble and sincere.


Please click here to download the magazine in PDF format.