CUHK EMBA Helps Business Leaders Start a New Chapter in their Career
CUHK EMBA focuses on the global nature of the business environment in which senior executives operate. In an interview with South China Morning Post, Prof. Andrew Chan emphasizes the importance of keeping pace with the marketplace dynamics that helps students embrace technology in a way that aligns with broad strategic objectives.
Geared towards professionals who already have significant hands-on experience, Executive MBA (EMBA) programmes are designed to combine new ideas, concepts and leadership skills with practical applications in a global business environment. But as the business landscape evolves, such courses must adapt to the shifting expectations of students, industries and society at large.
At The Chinese University of Hong Kong (CUHK) Business School, the stated vision and mission is “to combine tradition with modernity, and to bring together China and the West”. In line with this, CUHK EMBA focuses on the global nature of the business environment in which senior executives operate.
In an interview with South China Morning Post, Chun So, Administration Director of CUHK EMBA programme, says “We encourage business with a soul. We place strong emphasis on the well-being and sustainability of the business community through our ability to nurture top-notch management talent to meet the needs of Hong Kong, the mainland and the wider world.”
This often results in students and alumni coming together to take a fresh look at issues like corporate social responsibility within their organizations, launching non-governmental organizations, or assisting social enterprises.
Spread over two years and four terms, CUHK EMBA is designed to provide a solid foundation in all major business functions. It also deals with changes occurring in different business environments, exposing students to a wide spectrum of local, regional and global case studies and complexities. There are group projects, individual assignments, field trips, and study visits to leading universities in the U.S. and Britain.
Andrew Chan, Professor of Department of Marketing and Director of EMBA programme, emphasizes the importance of keeping pace with the marketplace dynamics. This means ensuring students embrace technology in a way that aligns with broad strategic objectives. Current hot topics also include ways to incorporate design thinking into business operations and new takes on the best in-practice concepts of leadership.
“We look for candidates with experience, good judgement, a positive attitude, the desire to learn, the ability to unlearn what is obsolete, and a wish to realize their potential,” says Prof. Chan, adding that the opportunity to network is another plus of the programme.
Exemplifying this, CUHK EMBA graduate Castillo Figueroa Arnaldo, current minister of economic development for the Republic of Honduras, is always keen to meet up with former classmates when passing through Hong Kong. He notes that studying with executives in banking, civil engineering and many other professions expanded his vision and horizons.
“I often apply the thinking from the marketing model to our company’s development strategies,” says Randy Lai, CUHK EMBA alumna and Managing Director of McDonald’s Hong Kong.
Having already studied business administration in Britain, Susanna Chiu, Director of Li & Fung Development (China), was attracted to CUHK EMBA because she wanted to learn about doing business from a Chinese perspective. She felt it was important to know more about her own country and to enhance her knowledge of practices and policies in the mainland.
Please click on the image below to read the story published in South China Morning Post‘s print edition.
Media: South China Morning Post
Date published: 31 August, 2016
