CUHK MiM Capstone Blazes a New Trail for Overseas Wedding
Every year, MSc in Management (MiM) programme students take the Capstone Project as the finale to showcase what they have learnt in the programme and to seal their year-long learning journey at The Chinese University of Hong Kong (CUHK) Business School. This year, 64 MiM students were tasked to put their creativity, teamwork, business knowledge and consulting skills to the test, blazing a new trail amidst the pandemic for the project partner – Primrose Garden Co. Ltd (Primrose Garden), a wedding service company based out of Tottori Prefecture in Japan with footprints in Hong Kong, Macau, Taiwan and Singapore.
Kicked off in April, the Capstone Project commenced six skill workshops virtually to hone the skills of MiM students. With leading industry experts in Hong Kong and Japan, the two-month training took the students on a journey from cracking a case effectively, revealing hidden customer needs, adopting the right consulting tools to presenting a compelling, client-centric solution online.
2021-22 MiM Capstone Case Launch
2021-22 MiM Capstone Case Launch
Mim Capstone Presentation Skills Input Series
The speakers of the workshops included Prof. Dora Lau, Director of MiM Programme of CUHK Business School, Prof. Shige Makino, Emeritus Professor of Department of Management at CUHK Business School and Professor of Faculty of Economics of Kyoto University, Prof. Peter Fong, Managing Director of Peter Fong & Associates Ltd., Mr. Andrew Tang, Director of Group Business Strategy, AIA Hong Kong and Macau, Mr. David Liu, Senior Cloud Security Architect of Fidelity International and Mr. Sonam Wangchuk, Co-Founder and Director of Stargazers Consulting Limited.
Business Conference
2021-22 MiM Capstone Business Conference
At the Business Conference on 6 May, MiM students enjoyed a thought-provoking dialogue with Ms. Casey Chow from ESD Services Limited (ESDlife), delving into her first-hand experience and the latest developments in the wake of the pandemic, and more importantly, the emerging trends and upcoming opportunities in the wedding industry.
Months of dedication was concluded on a high note on 9 June, as the MiM students teamed up to present their proposals to representatives from Primrose Garden. Judges were impressed with the industry insights and the creative yet practical solutions the students brought to the table.
Dr. Anson Au Yeung shared, “I am impressed by how creative the students are in applying their knowledge obtained in class to solve practical cases. The Capstone Project is a unique experience. It calls for intensive, active listening and collective wisdom to understand complex business issues from multiple strategic perspectives. I hope the experience will serve to remind the students the importance of listening and staying humble.”
Mim Capstone Presentation Day_02
Mr. Issei Niren, Chief Operating Officer of Primrose Garden Co. Ltd. (the 2nd photo) and CUHK Business School faculty members including Prof. Dora Lau, Director of MiM Programme, Prof. Wan Wongsunwai, Associate Dean of MBA Programme and Associate Professor in School of Accountancy, Dr. Anson Au Yeung, Senior Lecturer in Department of Finance, Assistant Dean (Undergraduate Studies) and Director of Asian Business Studies Programme and Prof. Willow Wu, Assistant Professor, Department of Management. (the 3rd photo) were the judges at Final Presentation on 9 June.
Mim Capstone Presentation Day_03
Mr. Issei Niren, Chief Operating Officer of Primrose Garden Co. Ltd. (the 2nd photo) and CUHK Business School faculty members including Prof. Dora Lau, Director of MiM Programme, Prof. Wan Wongsunwai, Associate Dean of MBA Programme and Associate Professor in School of Accountancy, Dr. Anson Au Yeung, Senior Lecturer in Department of Finance, Assistant Dean (Undergraduate Studies) and Director of Asian Business Studies Programme and Prof. Willow Wu, Assistant Professor, Department of Management. (the 3rd photo) were the judges at Final Presentation on 9 June.
Mim Capstone Presentation Day_04
Mr. Issei Niren, Chief Operating Officer of Primrose Garden Co. Ltd. (the 2nd photo) and CUHK Business School faculty members including Prof. Dora Lau, Director of MiM Programme, Prof. Wan Wongsunwai, Associate Dean of MBA Programme and Associate Professor in School of Accountancy, Dr. Anson Au Yeung, Senior Lecturer in Department of Finance, Assistant Dean (Undergraduate Studies) and Director of Asian Business Studies Programme and Prof. Willow Wu, Assistant Professor, Department of Management. (the 3rd photo) were the judges at Final Presentation on 9 June.
Mim Capstone Presentation Day_05
Mr. Issei Niren, Chief Operating Officer of Primrose Garden Co. Ltd. (the 2nd photo) and CUHK Business School faculty members including Prof. Dora Lau, Director of MiM Programme, Prof. Wan Wongsunwai, Associate Dean of MBA Programme and Associate Professor in School of Accountancy, Dr. Anson Au Yeung, Senior Lecturer in Department of Finance, Assistant Dean (Undergraduate Studies) and Director of Asian Business Studies Programme and Prof. Willow Wu, Assistant Professor, Department of Management. (the 3rd photo) were the judges at Final Presentation on 9 June.
Mim Capstone Presentation Day_06
Mr. Issei Niren, Chief Operating Officer of Primrose Garden Co. Ltd. (the 2nd photo) and CUHK Business School faculty members including Prof. Dora Lau, Director of MiM Programme, Prof. Wan Wongsunwai, Associate Dean of MBA Programme and Associate Professor in School of Accountancy, Dr. Anson Au Yeung, Senior Lecturer in Department of Finance, Assistant Dean (Undergraduate Studies) and Director of Asian Business Studies Programme and Prof. Willow Wu, Assistant Professor, Department of Management. (the 3rd photo) were the judges at Final Presentation on 9 June.
Mim Capstone Presentation Day_07
Mr. Issei Niren, Chief Operating Officer of Primrose Garden Co. Ltd. (the 2nd photo) and CUHK Business School faculty members including Prof. Dora Lau, Director of MiM Programme, Prof. Wan Wongsunwai, Associate Dean of MBA Programme and Associate Professor in School of Accountancy, Dr. Anson Au Yeung, Senior Lecturer in Department of Finance, Assistant Dean (Undergraduate Studies) and Director of Asian Business Studies Programme and Prof. Willow Wu, Assistant Professor, Department of Management. (the 3rd photo) were the judges at Final Presentation on 9 June.
Winning teams and students include:
2021-22 MiM Capstone Champion
2021-22 MiM Capstone 1st Runner Up
2021-22 MiM Capstone 2nd Runer Up_Catiger
2021-22 MiM Capstone 2nd Runner Up_Sakura
2021-22 MiM Capstone Best Speaker
2021-22 MiM Capstone Most Innovative Team
Let’s hear some of the MiM students’ sharing on their experiences in the Capstone Project:
The Capstone Project was undoubtedly the best way to conclude our wonderful MiM journey. It was amazing to see how far everyone has come since the beginning. I would like to give special thanks to Prof. Dora Lau, the MiM Team, teaching assistant Zhang Xin, and all the mentors that helped us throughout this project. Without their assistance and guidance, we wouldn’t have been able to complete it as successfully as we did.
— Edwin Mak
Awardee of Best Speakers
“The MiM Capstone has provided me with a very valuable opportunity to apply what I have learnt in MiM programme to a practical project. It challenged and strengthened my skill to communicate internally within the team, and externally across cultures and languages. Successful and effective communication played a key role in my Capstone journey and will support my future development.”
— Zhi-zhou He
Champion team