Hui, Jeffrey(許奕暉)

BBA (Hons) (CUHK); MA (HKU); EMBA (CUHK); MSt (Cambridge); EdD (Bristol); FHKIM(Life); ProM; FIMS

Professional Consultant


Department of Marketing

Room 1143, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 3195


Dr. Jeffrey Hui is a Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK). Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathy Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also served as the marketing and training consultant for various high-profile corporations, like Google, Tencent, LinkedIn, IBM, Coca-Cola, P&G, Nestle, HSBC, L’Oréal, J&J, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MSt from University of Cambridge, MA from The University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Honorary Advisor and Former Chairperson of the Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including《贏銷策略》, 《商識滿天下》, 《讓品牌「飛」!》, 《品牌超連結》and 《贏銷 0 與 1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Strategic Brand Management
Social Innovations
Management Education
Higher Education