CUHK Business – July 2024

In the rapidly evolving landscape of modern business, cutting-edge technologies have disrupted traditional practices, making it mandatory for companies to foster an innovation mindset. Explore revolutionary findings on the most recent business strategies from CUHK Business magazine.

Our Research

Consumer Behaviour

By Professor Shen Hao

Despite the general preference for human agents, a new study finds that chatbots can help reduce negative reviews when companies need to reject consumers’ requests.

Innovation & Technology

By Professor Janja Brendel

New research explores the emerging trend of smart contract audits and shows that in the realm of assurance, decentralised finance is proving its worth.


By Dr John Lai

How can companies innovate? Recent research challenges conventional views that clear goals make innovation more likely.

Economics & Finance

By Professor Xiao Yizhou

A new study finds herd-like behaviour could undermine a crowdfunding project, but establishing an all-or-nothing threshold can counteract this effect.

Our People

Against the backdrop of looming economic and geopolitical headwinds, what lies ahead for sustainability? Professor Sean Zhou, chairperson of the CUHK Business School’s Department of Decisions, Operations and Technology, joined alumni Harold Yip (BBA in Marketing 1987, EMBA 2001) and Chester Cheng (IBBA 2019) to discuss the difficult questions on how sustainability and profits can coexist.

Student Story

Two Thai sisters embarked on their growth journeys at CUHK Business School. They embraced the bustling city’s adventures and opportunities, strengthening their sibling bond and pursuing excellence in the foreign land.

Alumni Story

The relentless tide of artificial intelligence is surging forth. Mark Qiu (FMBA 2022), CEO of RoboSense, leads his team in developing essential smart light detection and ranging technology for smart cars.

From Australia to Japan and the US, CUHK Business School alumni have demonstrated the power of knowledge in their professional journeys and driving innovation.

Our Happenings

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About CUHK Business

CUHK Business School’s magazine CUHK Business provides a platform to inform readers of selected business topics and school updates through articles written by staff and guest writers. Situated at the world’s doorway to China, with a well developed foundation in business education and research, CUHK Business School has a unique role in nurturing business leaders of tomorrow. We hope you will find the articles interesting and stimulating.