PACC Forum 2020: Accounting Transformation

The Professional Accountancy (PACC) programme of The Chinese University of Hong Kong (CUHK) Business School successfully organised the first virtual PACC Forum for prospective students on 5 May 2020.

Over 80 secondary school teachers and students as well as PACC ambassadors attended the online forum. Themed “Accounting Transformation”, the forum enabled prospective students to not only learn more about the programme and accounting profession, but also get a taste of learning at university.  It comprised an introduction to the PACC Programme by Dr. Edmund Wong, a 30-minute taster class by Prof. Wan Wongsunwai and a chat corner.

Dr. Edmund Wong, Senior Lecturer and Director of PACC Programme at CUHK Business School, highlighted the two new streams of PACC. On top of the existing Global Accounting and Global Tax and Governance streams, PACC will offer the Finance for Accountants and Accounting Analytics streams in 2019-2020. In the Finance for Accountants stream, students will be exposed to not only accounting courses but a wide array of finance courses, such as corporate finance, international finance, financial markets, investment analysis and portfolio management. On the other hand, the Accounting Analytics stream is ideal for accounting students who would like to rise to the challenges and opportunities that data analytics may present to the profession and get hands-on experience with data analytics.

In the taster class, Prof. Wan Wongsunwai, Associate Professor of School of Accountancy at CUHK, introduced how accounting becomes the language of business using a real-life case. He said, “The PACC Forum has been an important outreach event for the School of Accountancy. I am pleased and privileged to be able to share some personal perspectives about the profession with prospective applicants and future students.”

While PACC Forum was originally an offline event and moved online due to the coronavirus outbreak, Dr. Wong commented, “I am honoured to take part in this first ever online PACC Forum. The School of Accountancy will continue to explore different ways to reach out to our prospective students in the future.  Last but not least, I would like to thank our student ambassadors for their great enthusiasm.”