The Chinese University of Hong Kong (CUHK) Business School is pleased to announce the launch of its new Master of Science (MSc) in Leadership for Experience Economy (LEE) programme, with its first intake scheduled for the 2026-27 academic year. A first-of-its-kind in the Asia-Pacific region, this programme is designed to prepare the next generation of leaders for the rapidly expanding experience economy, where business success is driven by creating impactful experiences that foster emotional connections.