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  • Marketing

    Associate Professor
    Associate Professor (by courtesy), Department of Decisions, Operations and Technology

  • Management

    Assistant Professor

  • Marketing

    Senior Lecturer
    Associate Director (Student Development and Engagement), MBA Programmes

  • Hotel and Tourism Management

    Professor
    Associate Dean (Teaching and Learning)
    Co-Director, Centre for Hospitality and Real Estate Research
    Outstanding Fellow of the Faculty of Business Administration

  • Management

    Professional Consultant

  • Management

    Associate Professor
    Coordinator, MPhil-PhD programme in Management

  • No. 1 in Asia

    University of Texas at Dallas (UTD) Top 100 Business School Research Rankings in 2024-2025